It goes without saying that the coronavirus outbreak and subsequent safety measures have had a significant impact on the hospitality industry. We can expect to feel the effects this year and beyond. Meanwhile, increased consumer awareness of all things purposeful from technology to cultural mores has set new benchmarks.
Innovation is a hot buzzword. Senior executives in the hospitality industry are burning the midnight oil trying to find ways to innovatively one-up each other. Flying yoga, wellness strategies, sustainability campaigns, the list goes on with one thing in common. They’re all designed to target a larger portion of revenue from the upscale leisure consumer. Read More