Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.
Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:
- 65% of millennials like to compare prices across different sites before purchasing
- 34% say going online is one of their favorite things to do in their free time
- 51% agree that being able to customize an item makes them more likely to purchase
Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More