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Six Soft Skills Your Spa Therapists Should Master

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Tony is a veteran stylist who works in Philadelphia. He’s been in the beauty industry for over 20 years and consistently has the top retail sales in his salon. He’s tried to retire several times but his clients won’t let him. His client base, amazingly, ranges in age from 19-82!

Tony can discourse on almost any topic from fat yoga to New York Fashion Week, the battle between Nicki and Miley Infographic Top-20-customer-service-soft-skills_V5to the economic fallout of Pope Francis’ visit to Philly. He’s a very good stylist; not necessarily brilliant but no one cares. His clients only know that when they’re in his chair they feel like a celebrity. He gives them his undivided attention. He has the lowest cancellation rate in the salon and a wait list long enough that cancellations don’t matter anyway.

Tony is a soft skills master. Mary Shulzhenko has this to say about soft skills;

“Soft skills are essential for a successful customer service interaction. In fact, soft skills are even more significant than technical skills as at the end of the day what your customers will remember is how they felt about your service. It’s the soft skills that make the difference between an average customer service professional and the one who can make customers feel fantastic about the help they got from your company.”

The bottom line is that it may be time to place treatment training in the background for a soft skills refresher.

 

 

 

 

 

Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond

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