Final Report-What No Spa Consultant Will Ever Tell You
It’s here! I just received my third and final post training retail sales report and the results are not surprising.
If you’ve been following me you know that three weeks ago, I wrote about training the hair stylists at a Five-Star property in Hong Kong. I was absolutely thrilled at the opportunity because so many decision makers balk at the idea of budgeting for staff training.
In fact most of my conversations with spa managers center around their justification of cost. “What will the return on investment be? Is it worth it?”
I decided to go where no spa consultant has ever gone before and share my post training results publicly, with my readers.
Read here to catch up on what you missed.
Week three of post training is always critical because it’s when backsliding into old habits occurs. Team members, and their managers have had unprecedented success and begin to feel comfortable. They decide to improvise or completely skip steps of the new process they were taught. The outcome is a dip in sales.
This is normal and anticipated. Luckily, it’s also easily fixed. The remedy is for everyone to apply the same diligence to the process as in the first week of post training.
Let’s see how the entire team has performed to date. All amounts are in Hong Kong dollars.
Here’s the synopsis:
| Hair Stylists | Retail Sales Revenue total Aug. Sept. Oct. | Retail Sales Revenue 3 weeks post training |
| #1 | $6,686 | $2,679 |
| #2 | $11,929 | $20,635 |
| #3 | $1,586 | $4,578 |
| #4 | $2,153 | $1,201 |
| #5 | $7,541 | $7,165 |
| #6 | $706 | $2,656 |
| #7 | $8,362 | $12,110 |
| #8 | $5,520 | $3,560 |
Bear in mind that training ended on the 25th of November so they still have one week to go.
Based upon the weekly average, for the full month, earnings will be $72,781. The prior three month average was $14,827.
This is a 500% increase.
I’m happy to report that this is not where it ends.
Senior management wants to discuss a follow-up class for January. After all, you can never get enough training!
So how are you planning to improve your retail sales in 2018?
Linda Harding-Bond
