2nd Week Retail Results-What No Spa Consultant Will Ever Tell You
We’re now in the second week of tracking the retail results. If you’ve been following me you know that three weeks ago, I wrote about training the hair stylists at a Five-Star luxury hotel in Hong Kong. This was a new area of the beauty industry for me as my experience has always centered on spa.
What I discovered is that the similarities to spa therapists are shocking. Retail sales are not where they should be primarily due to low engagement and lack of home care recommendations. Also a surprising number of stylists skew toward introversion. Because my training for spa therapists addresses this personality type, I was able to incorporate modules to make the program more meaningful for quieter members of the hair team.
I decided to go where no spa consultant has ever gone before and share my post training results beginning 11/26 publicly. The only editing is to protect the names of the service providers.
So, let’s look at the week two, 12/3-12/10 retail sales results. Remember, the first three columns are pre-training and reflect each providers retail earnings for the entire month.
Note: Stylist # 5 was on leave this week.
We’re monitoring two of the lower performers, Stylists #3 & #6.
Stylists #3 has generated more revenue in the second week alone than in the past three months.
Stylist #6 is getting progressively better each week.
High performers, #2 & #7 are well on their way to tripling their previous monthly results.
We’ll keep our eye on #4 who seems to be on a slippery performance slope. She may have just had a bad week. I’m rooting for her.
And there you have it.
What are your thoughts so far? Is the investment worth it? Connect with me and we can discuss why spa managers are already scheduling for 2018 staff training.
Linda Harding-Bond
