There’s a lot of noise in the spa consulting marketplace today. Everyone has a product that they want you to buy. You sign up for various mailing lists to ensure that you receive their newest information first. But what about the 100 people on the list before you? Read More
My husband and I recently went to a spa that had a wonderful aroma wafting through it. On a table in the reception area was a prominent display of essential oils and diffusers. I assumed that one of the oils was scenting the spa. As a trainer I’m always interested in the staff’s ability to interact well with customers. This day was no different.
“I want to try something”, I whispered to my husband. “Talk about how much you enjoy the smell in here”. I didn’t have to cue him further as he is a marketer and has a natural flair for drama. “Honey, what is that aroma” he asked in a loud stage whisper. “I like it, it’s nice. Do you recognize it?” Two receptionists were standing at attention close by, smiling at us. Not one of them approached us to clue us in on what turned out to be the signature scent of their company. Read More