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How Are Therapists Gonna Ride if They Can’t Mount the Horse?

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Recently I’ve read a lot of great articles from spa professionals and product manufacturers. The topics are mostly about how to get spa therapists to sell everything from post facial makeup to yoga clothing.

The problem is that the authors are not addressing the reality of sales proficiency for most spa therapists. When and where have they been taught the basics of selling in the first place?

Despite the current global spa sales to service ratios of 3-12% they envision therapists at this level of skill;

 

When in fact the reality is closer to this:

 

We all want big retail revenue for the entire industry. If your team is under performing,  the way to begin fixing the problem is by facing the reality of the situation. Then start with targeted sales training created specifically for how your therapists learn.

The results will astound you.

 

Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond

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