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Why Business is Booming for Med Spas in 2021

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Spa services and procedures are considered luxury services, which most would expect to suffer during a recession. However, research has shown that cosmetic procedures actually perform well during times of economic uncertainty.

Owners of Peak Image Med Spa, Jack Pilon and Patricia Rusu, say that “business is three-times busier than pre-lockdown.”

As a young company, just over a year old, Patrice and Jack worried about the fate of their business when the pandemic and recession struck. It turns out the pandemic has resulted in an immense amount of success for their services. Ten months later, with two locations in Quincy and Boston, Massachusetts, Patrice and Jack share three reasons why their business has grown in this time of uncertainty and what procedures have proven to drive the most demand:

Upper Face

Mask mandates across the country have resulted in new trends and needs appearing in the cosmetics industry. Maskne, or acne caused by masks, is one of the biggest drivers. Many people who may have never experienced skin issues are now struggling with breakouts, chafing, and irritation, resulting in record numbers of customers coming in for chemical peels and other skincare products.

On the bright side, many people who may have been concerned with the swelling and bruising that occurs after procedures like derma facial filler, are now choosing to pursue these procedures because they can easily hide the swelling with a mask. Finally, there has been an increase in the demand for cosmetic procedures that focus on the top half of the face, since it’s all that’s visible to the public. These procedures include under eye filler and botox around the eyes or forehead.

Face Fat Begone

After constantly being on video conference calls, people find themselves looking at their reflection more than ever before. This results in customers wanting solutions for frown lines, double chin, wrinkles.

Cool sculpting is noninvasive and involves the freezing of fat cells. This procedure can be done on both the face and the body, it has also gained popularity as people found themselves gaining weight during the quarantine. Kybella is a non-surgical way to treat a double chin. It is the only FDA approved cosmetic injection specifically designed to help eliminate fat cells and help minimize a double chin.

Cool Sculpting is noninvasive and involves the freezing of fat cells. This procedure can be done on the face and hasĀ  gained popularity as people found themselves gaining weight during the quarantine.

Home Again

Millennials are moving back home. With shutdowns still in place in popular cities across the country, they are moving out of the city and back in with their parents. This allows for increased disposable income, which they are using for procedures such as lip fillers and botox, that they always wanted but couldn’t afford before.

If your spa offers medical services, now may be the time to market them more heavily. Think about teaming up with a medical professional who is well versed in injectables. A smart collaboration may be just what’s needed for a positive boost in business.

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Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond

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