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How Are Therapists Gonna Ride if They Can’t Mount the Horse?

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Recently I’ve read a lot of great articles from spa professionals and product manufacturers. The topics are mostly about how to get spa therapists to sell everything from post facial makeup to yoga clothing.

The problem is that the authors are not addressing the reality of sales proficiency for most spa therapists. When and where have they been taught the basics of selling in the first place?

Despite the current global spa sales to service ratios of 3-12% they envision therapists at this level of skill;

 

When in fact the reality is closer to this:

 

We all want big retail revenue for the entire industry. If your team is under performing,  the way to begin fixing the problem is by facing the reality of the situation. Then start with targeted sales training created specifically for how your therapists learn.

The results will astound you.

 

Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training with "Increasing Your Retail Selling” This system focuses on customer engagement and discerning the guest's needs through skilled listening. It is uniquely designed to develop the inherent skills of introverts-the predominant personality type in the spa and wellness industry. Retail sales results are immediate and long lasting. The program is also available as an online training system with remote coaching for managers. Linda has provided training for Empire Beauty Schools, MSpa International, Six Senses Resorts, Oberoi Group and Goldeneye Resort & Spa. She is author of The New Esthy Handbook. Contact her by e-mail for a complimentary consultation- Linda@Moontideconsulting.com .
Linda Harding-Bond
Linda Harding-Bond

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