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The Secret Sauce of Great Training Results

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Want great retail results after training? Here’s a secret; just trying hard is not the answer.

If a clear, simple follow-up strategy has not been put in place for you and your team, you’re already dead in the water.

All of our training is followed by four weeks of  results analysis and face to face coaching with the spa manager via Skype or Zoom.  We also provide a template to conduct a daily status meeting with your therapist team. The meeting provides an opportunity for the team to air out positive and negative experiences impacting their retail selling success. They have the benefit of their peer’s solutions and the comfort in knowing that they’re not alone in their challenges.

Our Methods Are Effective Because-

According to Brad Stulberg’s article The Two Keys to Forming Habits and Making Them Stick, studies show that everything from your body weight to your fitness level to whether you smoke is heavily determined by the people around you.

Other research shows that if you work with people who are internally driven, you’re more likely to end up the same way. The people with whom you surround yourself shape you. Motivation is contagious.

It’s not just motivation that is bolstered by community, but also accountability. If you’ve made a commitment to another person or group, you’re more likely to stick with it, at least according to a 2013 review paper on the topic. If everyone shows up to the gym or the Alcoholics Anonymous meeting and you don’t, you’ll probably feel bad. Therefore, you’re more likely to show up.

If you’re considering an investment in retail training for your team in 2019, clearly follow up should be built into the training package.


Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond

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