How the best spa experience should make us feel

Tags: empathy, hearing impaired, Muharrem, Samsung, spa, therapists, Turkey, understanding Writing

This Samsung video perfectly illustrates the feelings that we should strive to evoke in our spa guests everyday.

It took one month of preparation, sign language training for dozens of people, countless hidden cameras and one awesome vision to help this guy feel connected to people around him.

In order to promote their new service in Turkey, Samsung created a Truman Show-esque world for hearing impaired Muharrem, at least for couple of minutes.

This day, when he walked out, everybody seems to finally understand him. Something we all take for granted but it means a world to people with hearing problems. You can’t help but feel emotionally touched by this… just imagine what it was like for him.

As spa professionals remember, we have the power to change someone’s day.

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Linda Harding-Bond

President at Moontide Consulting

Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .