Skin-Care Line Dominates China Market
I’ve traveled to China on several occasions. and know that the air quality was problematic. Air pollution impacts your lungs and also your skin. So it’s no surprise that beauty conscious Chinese women are snatching up Biologique Recherche, quite possibly the best skin care line in the world. Their personalized, approach is synergistic with the way I believe home-care should be presented. It’s everything today’s consumer wants in a skin care brand.
Author Amber Gibson shares the news.
For centuries, Chinese women have been striving for light, bright, luminous skin, traditionally by eating strange delicacies like bird’s nests or fish maw. But more recently, they’ve turned to the science of Western luxury skincare and can’t seem to get enough of it.
The number of travelers that bought beauty items abroad jumped from 66.2 percent in last year’s survey to 71.5 percent in this year’s. On top of that, 56 percent of survey respondents who expect to travel again in the near future said they plan to increase their overseas spending on luxury beauty, which would make it the undisputed top luxury category for overseas spending.
Biologique Recherche, a French brand that is already popular in China thanks to its lotions, serums, and masques that target pigment, has embraced this strategy and is doing exceptionally well with it in China.
“Our Chinese customers prefer the lighter texture and therefore use more serums than creams,” says Biologique Recherche spokesperson, Adeline Pastor. “This is the opposite of our clients in Europe or America.
Biologique Recherche operates several Ambassade de la Beauté flagship spa locations across Greater China, including two in Beijing and one each in Shanghai, Wuhan, and Hong Kong.
Facials cost several hundred dollars depending on how they’re customized, and regulars come for weekly maintenance facials, as opposed to European and American clients who tend to visit on a monthly basis.
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Linda Harding-Bond
