How Digital Transformation Can Improve Marketing

Increasingly consumers are taking to the internet to make their buying decisions and review, research and purchase goods and services. These individual consumer behavior trends will outlive the global pandemic. The convenience of shopping online is an experience that millions of people are now enjoy. This scales mass marketing of consumer goods and successful business owners are looking to further expand the possibilities. Higher sales, increased engagement and better customer experience are being reported by companies that embrace an ecommerce strategy.

In New Delhi, Dhayalan Pagalarajan, Consumer Goods Delivery Head for Tata Consultancy explained. As more and more consumers take to net to make their purchase choices and even buy online, tracking individual consumer behavior trends have become possible. Due to this, the era of mass marketing of consumer goods has led to a more individualized approach to marketing.

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Linda Harding-Bond

President at Moontide Consulting

Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .