How Product Companies Can Drive Spa Retail Sales
Incorporating how-to modules on engagement, listening and responding is the smart way for product companies to add value to their training sessions with spa therapists.
Retail selling has been cited as the number one ongoing challenge for by spa managers around the world. Therapist education which demonstrates proper in-room interaction is the most effective method to produce desired measurable results.
By providing spa managers with what they need to hit their retail targets, savvy product companies can easily differentiate their brand from the competition.
After years of product reps doing the same thing it is clear that delivering traditional training is not the key to generating robust sales.
Most therapists are introverts. While they are great at listening, engagement is not their strong suit and they need coaching to excel in this area. With more than 70% of consumers conducting product research prior to making a purchase, product information is not as important as it used to be.
What customers want from their spa visits today are therapists who can customize their product selections to yield the best results. This demands a higher level of engagement.
Linda Harding-Bond
