Five Challenges High Earning Spas Have Conquered (and you haven’t)
Whew! We can breathe easier. We made it to a new year, a vaccine is becoming available and the future is looking brighter. For many who work in the spa industry, the pandemic exposed procedural weaknesses.
It’s only when the tide goes out that you learn who has been swimming naked. -Warren Buffet
It became clear that businesses with a strong culture of retail and customer interaction had a fighting chance to stay in the game. Some spas pivoted to online consultations to remain connected. Those with an e-commerce component were in better shape and some even managed to thrive.
If that was you, congratulations. If not, no worries. Looking forward, you now know what to do and can lay out a plan.
One thing that 2021 cannot promise is that something else won’t come down the pike. So it’s smart to take action now. Think beyond the comfortable temporary fixes of treatment and product training and dig deeper. I can help you with that.
Here are the culprits for low sales at most spas :
Poor consultation skills resulting in lack of clarity about your guest’s needs.
Lack of communication with the guest about how your treatments and products will help to fix their problem.
Reluctance of your team to recognize their own expertise and value they bring to the process.
Lack of accountability to consistently deliver full service which includes offering home care.
Products that are not exciting and do not tie in to your treatment offerings.
When you can remove these roadblocks, sales go up. When you approach each guest with a system in place that assures consistency, sales go up. This has been proven at the highest earning spas around the world.
You now have access to an online version of the same training top spas have used for years. It is shows you how to remove the above problems and others. I guarantee it is exactly what you need for 2021. Click HERE
Linda Harding-Bond
