3 Proven Marketing Tips To Boost Your Business When Funds are Tight
Digital Marketer and Social Media guru, Norm Bond drops knowledge on how to stay afloat with short funds:
Tough times bring out the best in entrepreneurs. Creativity thrives, energy is focused and new solutions emerge that benefit the audience. During the pandemic many business owners have been forced to abandon their dreams and close up shop. But others have managed to survive and even thrive.We see this during every recession, depression and business downturn. Hey it is called a “business cycle” for a reason. How can you stay around for the boom that always follows the bust?
Here are three proven marketing tactics to put into your bag as you focus on re-opening, re-engaging and returning to pre-pandemic levels of profit.
1. Create a content-rich blog.
A blog can be used to share your thoughts or explain the steps you took in creating a new product or service. It could also engage your audience and help them connect with your updated plans. For restaurants, spas, retailers and local business owners blogging is a cost-effective way to educate your target market.
2. Connect with local influencers.
Do you know the online creators in your local market? These are the influencers you find posting on Instagram, Twitter, Facebook, TikTok or LinkedIn and they are right there in your local market. A simple way to get started is to go to Twitter and put your city and state in search bar. Add your industry or keyword and take a look at the results. Make a note of the profiles with the biggest followers. Check out the engagement. What questions are being asked? How can you add value to the conversation? Follow the influencers, share their content, check out their profile.
3. Use social media to connect with prospects.
Everybody loves social media. The pandemic has only accelerated the usage, volume and frequency. Mobile devices are so important many people sleep with them and take them to the bathroom. Your audience is on a social platform. If you are not connecting with them then your competition is already eating your lunch. The key to leveraging the power of social media is to be different and stand out. What is your unique selling proposition? What sets you apart? Why do customers choose you? Package that and get it on social now.
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Linda Harding-Bond
