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Why Spas Can Cure Your Social Media Overload

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I don’t know if you’ve read about Essena O’Neil. She’s an 18 year old Australian Instagram model with over a half million followers. This week she decided to end her social media career and in a final post wrote- “I’m quitting Instagram, YouTube and Tumblr. Deleted over 2,000 photos here today that served no real purpose other than self-promotion. Without realizing, I’ve spent majority of my teenage life being addicted to social media, social approval, social status and my physical appearance.”

A lot of teens and even people in their twenties communicate largely through social media but it doesn’t seem that people are really that social. I was recently in a restaurant where I watched a large group of twenty-somethings talking intensely on their cell phones while ignoring their dinner partners. There is a false sense of community which is growing rapidly as the use of mobile devices becomes more pervasive.

I think that in spite of access to omnipresent communication, millennials must be some of the loneliest people in the world.

But I believe that spas can help to alleviate a lot of the loneliness. Most spa therapists are introverts and as such are great listeners. Their natural strengths should be developed with training that enhances their engagement skill.

As a place that people are drawn to anyway for soothing and relaxation, spas could ultimately become a hub of the community. Most spas ban cell phone usage, so the only options are to interact or sit quietly in peace. The egalitarian nature of spas make it perfect for multi-generational conversation. Who knows where that could lead.

That sounds like a good time to me. What do you think?


Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training with "Increasing Your Retail Selling” This system focuses on customer engagement and discerning the guest's needs through skilled listening. It is uniquely designed to develop the inherent skills of introverts-the predominant personality type in the spa and wellness industry. Retail sales results are immediate and long lasting. The program is also available as an online training system with remote coaching for managers. Linda has provided training for Empire Beauty Schools, MSpa International, Six Senses Resorts, Oberoi Group and Goldeneye Resort & Spa. She is author of The New Esthy Handbook. Contact her by e-mail for a complimentary consultation- Linda@Moontideconsulting.com .
Linda Harding-Bond
Linda Harding-Bond

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