How To Open Your Spa Tomorrow With Two People
I live in Bangkok. Two blocks away is the largest spa company in the city. It has eight locations, working hours from 10 am-12 am and at any given time, no less than 30 therapists on staff per location. Upon entering, you see an extensive retail area of consumable items comprised of body products, moisturizers, bath oils, exfoliators, soaps and diffuser reeds.
I walk by this spa at least once a week en route to the market. Its’ giant parking lot is empty. When I check the website, all locations say “temporarily closed”.
I wonder why that is? What about their retail products?
To me , the website should read-
“We are temporarily closed for treatments but still open for product delivery or curbside pickup. Please visit our website for our wonderful collection. Email us or call at *****. We look forward to hearing from you”.
Every city in the world, even those on lockdown still has operating delivery services that employ some form of social distancing protocol. Grab taxi in our city offers a variety of services. I’m just hard-pressed to understand why spas have never applied this to their business. Especially those carrying recognizable brands with world-renowned reputations.
With people so hungry right now for interaction and the desire to feel good and look better, shouldn’t this service be right in our wheelhouse?
Right now, it would only require two people to send out e-mails and perform product fulfillment. Fulfillment staffing needs will grow as your customers realize that you are open for retail business but that’s a good problem to have.
Of course, this precludes that you had the foresight to use the retail component in your software to create an e-mail list and track your sales. If you did, it may be time to reach out to your customers. If you didn’t this is a teachable moment on how to not get caught flatfooted again.
Need to flesh out an idea? Connect with me at Linda@Moontideconsulting.com
Moontide Consulting is about to unveil its new Express Online Retail Training Course. It will significantly increase retail sales for the hospitality industry and change the way that training is done in the future.
Linda Harding-Bond
