case study: five star spa retail success
SUCCESS STORY
This five-star global spa increased retail sales results by 394%
following a 4-day in-house training with Moontide Consulting
Their Story
Five-Star Luxury spa entity, part of a larger hotel property
16 therapists with no training on effective spa retail sales
Spa retail sales results below industry average of 3%
The Challenge
Treatment business is robust, retail sales are dismal
Customer retention needs improvement
Management discouraged, therapists demoralized
The Cause
The therapists are unsure of themselves
Management is not highly skilled in staff motivation to sell
Product training doesn’t encompass retail sales training
The Solution
Retail sales training specifically designed for personality type of most therapists
Design sales processes that easily integrate into the spa and brand culture
A three-week post training coaching call with spa management
The Results
Pre-training weekly retail sales for team tracked at 48,218 (local dollars)
Post-training (2-days) team retail sales results at 74,122 (+53.72%)
Post-training (7-days) team retail sales results at 238,385 (+394.39%)
“
It was amazing to work with Linda. Her intuitive understanding of therapists and how they can be motivated to better retail revenue is astounding.
We saw immediate results.
D.S. - SHANGRI-LA HOTEL, SINGAPORE
“
Linda's training course should be a pillar of Spa Business Development. Her tools and experience have encouraged my team to excel their retail performance and to engage with members and customers.
I see the results keep coming and I am very happy.
W, M. - aberdeen marina club, hong kong
“
We are so happy and we did this retail training, she created a module that was based on what the spa needs, very personalized.
Miss L. was very professional and an excellent trainer.