Tag training

Tag training

Luxury Hoteliers Believe Customization Is Key to Winning Over Millennials

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If you’re still wondering about the value of engagement and retail training take a look at what the experts say.

Smart hoteliers know they can’t afford to ignore the next generation of luxury travelers. Why? Because they are an economic force to be reckoned with. Read More

Spa Super Sellers-Hidden in Plain Sight

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A bird in the hand is worth two in the bush. That’s why as an “industry insider” I am constantly surprised at how spas and hotels continue to miss the obvious. The spa industry is losing millions in revenue from retail product sales. Obviously if you resolve that problem, a lot will begin to correct itself in the way of market share, customer and employee retention. Read More

Final Report-What No Spa Consultant Will Ever Tell You

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It’s here! I just received my third and final post training retail  sales report and the results are not surprising.

If you’ve been following me you know that three weeks ago,  I wrote about training the hair stylists at a Five-Star property in Hong Kong.  I was absolutely thrilled at the opportunity because so many decision makers balk at the idea of budgeting for staff training.

In fact most of my conversations with spa managers center around  their justification of cost. “What will the return on investment be? Is it worth it?”  Read More

Bryan K. Williams-Master of Platinum Service

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When Lynne McNees, ‎President at International SPA Association (ISPA) invited me to their  conference in 2013, I never imagined that four long years later I would be part of the ISPA2017 professional development session lineup.  Read More

What United’s “Aisle Drag” Can Teach the Spa Industry

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Tess Taylor’s article “Is soft skills development the answer to better customer treatment?” is applicable across many businesses. With retail sales and customer retention always top of mind for the spa and wellness industry I found the title to be particularly poignant.  Read More

Introverts: The Secret of Increasing Retail Sales at ISPA2017

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Despite the disproportionate number of introverts in the spa industry, most retail sales training is still presented from a traditional perspective geared toward outgoing personalities. Join me at ISPA2017 in Las Vegas on Wednesday, October 18, 2017  8 – 9 AM. Read More

Every Spa Guest Has a Story

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When training spa therapists I’ll use story-telling to measure where they are with engagement, and recommendations for products and services. If you are a spa manager or director try presenting this case study to your staff. Read More