August 15, 2018
There are currently 32,930 vacant positions for therapists in the US spa industry and 1,030 for managers. Inspired by these findings from its annual Spa Industry Study, the International Spa Association (ISPA) Foundation commissioned PricewaterhouseCoopers (PwC) to conduct a global study to get underneath the reasons for the high number of vacancies. Read More
July 10, 2018
As a retail trainer, I’ve noticed that therapists are allowed to be clueless when it comes to their earning power.
I’ll explain: Read More
June 15, 2018
One of the biggest considerations for spa managers is training. Particularly with therapist retail training they always ask , “Is it worth it?” “Will the results justify the expenditure from my budget allowance?”
Recently I completed retail training at another Five-Star resort in the Philippines. The training was completed in just four days and required 4 hours each day for 16 therapists.
After training I monitored the therapist’s product sales for three weeks.
Here are the results, pre-training and one week post-training and final week. Look at the difference. Read More
June 12, 2018
Recently, I’ve received several e-mails from spa managers who’ve expressed interest in retail training. Their retail area is well appointed and the products well chosen. They ask how would I determine the training needs of their therapists. They ask what metrics I use to measure the skill of their team. Read More
April 21, 2018
One of the biggest shortcomings of spa therapists is that they are not proactive or responsive in initial consultation interviews. Read More
December 6, 2017
November 1, 2017
I had the honor of being selected to present at the ISPA 2017 conference on October 18 at Mandalay Bay Hotel in Las Vegas, Nevada. My topic was “Introverts: The Secret of Increasing Retail Sales”
I had attended ISPA in 2013 as a blogger but it was my first time as a presenter. Read More
November 1, 2017
In this final quarter of 2017, many of you are scrambling to increase retail revenues for the year. You’re juggling numbers, praying, and frantically sending out e-mail promotions to boost sales. Read More
October 2, 2017
It frustrates me when I hear massage therapists say that they don’t sell products at the spa. I think “but why should you have to ‘sell’ if you’ve really engaged your guest? Read More