Tag superstars

Tag superstars

Spa Superstars: Hidden in Plain Sight

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Innovation is a hot buzzword. Senior executives in the hospitality industry are burning the midnight oil trying to find ways to innovatively one-up each other. Flying yoga, wellness strategies, sustainability campaigns, the list goes on with one thing in common. They’re all designed to target a larger portion of revenue from the upscale leisure consumer. Read More

1st 10 Days of Spa Tips-Quick Review

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Here is a recap from the 30 Days of Spa Tips Series on the Moontide YouTube Channel (hey, please subscribe while you’re there!). So far we’ve discussed … How to increase sales, customer engagement and therapist confidence in 30 easy to follow steps.

1. Retail Mantra- Tell Touch Smell Sell-   Four little words to remember when recommending products.

 2. Managers Set Your Expectations with Your Therapists-    Begin each day letting your team know the previous day’s results and which products are the hot item of the day.

3. Following Your Retail Road Map-      Begin your day by determining which services you’ll be performing, select your retail products based on those services and envision yourself selling.

4. Therapists-How to Deal with Your Fears and Intimidation-    Control nervousness by remembering that your customer is semi-nude. They are probably more nervous than you are.

 5.Therapist Communications with Guests and Intake Forms-   If you don’t understand what the intake form says get clarity before you begin the service.

 6. Can you Retail for the Stars?-    What’s your global skin I.Q? Which products work best for multi-ethnic or different skin types?

 7. Recommending vs. Selling-    Hospitality means providing  your client with suggestions for an appropriate product to take home  with them.

 8. Positive Thinking for Retail Stars-    Don’t talk yourself out of success. Envision yourself making lots of retail sales. 

 9. Is Your Spa Prepared to Sell-    For managers, receptionists and therapists’ proper preparation at the start of each day will help to bring success.

 10. So You Know Your Personal Brand-   Match your personal preferences to the products at your spa. They will be easier to sell.

 

Watch 30 Days of Spa Tips on YouTube on the Moontide Consulting Channel

 

 

 

30 Days of Retail Spa Tips  

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When you ask spa therapists “what gets in their way of selling products to clients” their answers paint a compelling picture. Read More

Do A Few Things Brilliantly

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I’m a fan of Chef Gordon Ramsay. Not the wild uber critical persona he displays on his American show , Hell’s Kitchen, but the kinder, gentler mentor and advisor that he is on his British program- Ramsay’s Kitchen Nightmares.

I remember watching an episode about a restaurant owner who had 50 or more items on his menu. The restaurant was in a shambles and the chef was losing money like crazy because he had to stock the ingredients of all the dishes he offered. He had very few customers because his food didn’t taste good. He was trying to do too much. Read More