Tag strategy

Tag strategy

How Spa Product Differentiation Can Help You Beat The Competition

Tags: , , , , , , , , , , , , , , , , products
featured image

Enrique founded a spa/beauty product line created from plants and vegetables unique to a village in South America. For each product sold he gave back 15% of the profit to assist the village in building a school.  His distributor positioned the line in the spas of a very upscale hotel chain. Read More

How Spas Skyrocket from Bronze to Gold

Tags: , , , , , , , , , , , , , , , , , , , , , consulting
featured image

Day Spa Association cited an interesting statistic in their latest Snapshot Report;

Spas that generated 20% or higher in retail could potentially improved their sales by as much as 14%.

This is not surprising as success tends to breed more success. But if you’re in that lower 20% group and desperately want to make a giant leap into the elite 30% plus club,  how do you make it happen? Read More

How Are Spas Gaining Their Competitive Edge?

Tags: , , , , , , , , , , , consulting
featured image

Update: This show previously aired. Watch the replay here>this week’s Blab

According to Sandler Research ;

“Globally, the market is quite fragmented and is characterized by the presence of both local and international players that offer innovative products and great service to meet customer requirements.

The vendors in this market are adopting strategies like branding and are also differentiating their services from others to gain a competitive edge over their peers. Competition is expected to intensify during the forecast period.”
Read More

What Game of Thrones can Teach Us about Spa Retail Training

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , training
featured image

 

Changing the way your therapists deliver customer service at your spa through training is no easy task. It is not for the weak or faint-hearted. Game of Thrones demonstrates the importance of having a strategic plan which will assist you in reaching your ultimate goal. Even then you may encounter unexpected resistance or roadblocks, but you’ll be better prepared to meet them head-on. Read More

What’s Your Retail Strategy for Mother’s Day?

Tags: , , , , , , , , , , , , , , , , , , , , , , , products
featured image

This weekend heralds in one of the largest spending holidays during the year, Mother’s Day. In the United States alone, 2.35 billion was spent on flowers. Spas generated a not too shabby 1.47 billion in revenue earnings. Read More