Gordon Tareta is the area director of spas for Marcus Hotels and the founder of spa consulting firm, Tareta Group International. His comment about Sephora particularly resonated with me because when I worked as an esthetician, Sephora was right down the street. I remember the spa owner telling us that it makes no sense for a client to leave our treatment room and purchase the same products somewhere else. Customer service was everything. Read More
February 14, 2018
I’m noticing a common thread among extremely high performing spas that I’ve consulted for.
Only 11% of spa teams in the world are selling 30% and higher in retail.
What makes them different? Read More
October 25, 2016
In last week’s Globe and Mail, writer Jessica Leeder wrote a fascinating piece on the esthetician shortage. Despite reports that the wellness sector is growing in leaps and bounds, Jessica reports that spas are struggling to fill their employee ranks with qualified skin care professionals. Read More
May 16, 2016
Last week Justin Bieber paid a visit to a Los Angeles spa. Recently he’s been spotted meditating outdoors and wandering around barefoot in the park aka earthing. Read More
April 21, 2016
Update: This show previously aired. Watch the replay here>this week’s Blab
According to Sandler Research ;
“Globally, the market is quite fragmented and is characterized by the presence of both local and international players that offer innovative products and great service to meet customer requirements.
The vendors in this market are adopting strategies like branding and are also differentiating their services from others to gain a competitive edge over their peers. Competition is expected to intensify during the forecast period.”
April 18, 2016
Last week we received quite a bit of response from our Blab “How Cosmetic Outlets Slay Spas”. Everyone wasn’t happy and they let us know so. Many felt as though dirty spa laundry shouldn’t be aired in public.
We never saw it coming. I must admit that it gave us pause.
But then we received an e-mail from the co-owner of one of the largest membership spa clubs in the U.S. who wanted to know more. Read More
November 6, 2015
I don’t know if you’ve read about Essena O’Neil. She’s an 18 year old Australian Instagram model with over a half million followers. This week she decided to end her social media career Read More
August 18, 2015
Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.
Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:
- 65% of millennials like to compare prices across different sites before purchasing
- 34% say going online is one of their favorite things to do in their free time
- 51% agree that being able to customize an item makes them more likely to purchase
Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More
May 1, 2015
Doug Chambers, founder/principal of Blu Spas, Inc. stated “A key to understanding the male skin care market is to understand that customization is just as relevant to the male market as it is to the female market. All too often spa menus feature multiple facial options unmistakably crafted for women and a single one-size-fits-all facial for men.”
A more customized experience for men should be the goal, accommodating the individual needs and desires of your target male market.
One way to begin that process is to identify which products among your retail selection are ideal for men. But with the wide range of products now available specifically suited to men’s needs, there is no longer an excuse for not having a section of your spa menu and products dedicated to the the fellas.
Read the complete article- 4 Strategies to Capture the Men’s Skin Care Market http://bit.ly/1Qi8Bbr