Tag spa

Tag spa

The Surprising Reason Introverts Are Better At Sales

Tags: , , , , , , , Master Class
featured image

Still trying to justify retail training for your quiet spa therapists? Read this insightful article by Geoffrey James from INC magazine.   

The stereotype of a successful salesperson is an extrovert who sells anything to anybody. He (or, less commonly, she) charms customers so thoroughly that they sign on the dotted line before they know what hit them. Read More

Examine the beliefs that no longer serve you

Tags: , , , , , , , , , , , writing
featured image

In 2017 Nancy Griffin, president of Contento Marketing issued a brilliant report on retail. It was stated that “seventy-five percent of spa managers felt their low retail revenues were caused by staff resistance”. 

I wonder if the managers ever thought to offer training that was structured for how introverts learn. Were they even aware that 95% of therapists are introverts? 

This excerpt from an article by Mary Jo Asmus provides another perspective.   Read More

The Shocking Truth about Wellness Retail Sales

Tags: , , , , , , , , Master Class
featured image

Excerpt from The Engaged Therapist: How Spas Can Increase Retail Sales Now and Forevermore

Currently, wellness facilities and concepts are growing both independent of and across the landscape of spa. Millions of dollars are being spent creating new spaces and programs to enhance mental, emotional, physical and spiritual well-being.

But when I peep behind the curtain, I see with few exceptions, that the gate-keepers and their outlook toward  therapist training hasn’t changed. See the chart below: Read More

2nd Week Retail Results-What No Spa Consultant Will Ever Tell You

Tags: , , , , , , , , , , , , , , training
featured image

We’re now in the second week of tracking the retail results. If you’ve been following me you know that three weeks ago,  I wrote about training the hair stylists at a Five-Star luxury hotel in Hong Kong. This was a new area of the beauty industry for me as my experience has always centered on spa. Read More

Bryan K. Williams-Master of Platinum Service

Tags: , , , , , , , , , , , , Master Class
featured image

When Lynne McNees, ‎President at International SPA Association (ISPA) invited me to their  conference in 2013, I never imagined that four long years later I would be part of the ISPA2017 professional development session lineup.  Read More