Tag spa

Tag spa

2nd Week Retail Results-What No Spa Consultant Will Ever Tell You

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We’re now in the second week of tracking the retail results. If you’ve been following me you know that three weeks ago,  I wrote about training the hair stylists at a Five-Star luxury hotel in Hong Kong. This was a new area of the beauty industry for me as my experience has always centered on spa. Read More

Bryan K. Williams-Master of Platinum Service

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When Lynne McNees, ‎President at International SPA Association (ISPA) invited me to their  conference in 2013, I never imagined that four long years later I would be part of the ISPA2017 professional development session lineup.  Read More

Spa Service That’s Lit-for Today’s Global Culture

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Social media can be a blessing or curse for the spa and wellness industry. With the rapid economic growth of millennials and cross-culture globalization in music and entertainment, there’s no telling who might show up at the doors of your spa. Read More

What United’s “Aisle Drag” Can Teach the Spa Industry

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Tess Taylor’s article “Is soft skills development the answer to better customer treatment?” is applicable across many businesses. With retail sales and customer retention always top of mind for the spa and wellness industry I found the title to be particularly poignant.  Read More

Introverts: The Secret of Increasing Retail Sales at ISPA2017

Tags: , , , , , , , , , , , , , , Master Class
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Despite the disproportionate number of introverts in the spa industry, most retail sales training is still presented from a traditional perspective geared toward outgoing personalities. Join me at ISPA2017 in Las Vegas on Wednesday, October 18, 2017  8 – 9 AM. Read More

Every Spa Guest Has a Story

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When training spa therapists I’ll use story-telling to measure where they are with engagement, and recommendations for products and services. If you are a spa manager or director try presenting this case study to your staff. Read More