As a spa trainer and consultant I do a lot of information gathering. Two of my sources are LinkedIn’s Pulse magazine and articles on Twitter. Twitter’s information is in real time, fast moving and can be customized to appeal to specific demographics. It makes me wonder why more C-Suite executives from the hospitality industry aren’t using Twitter to reach a broader audience.
According to Leslie Gaines-Ross of Weber Shandwick, a recent analysis in Harvard Business Review, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.
None of those companies include hotel groups. Indeed when trying to find CEO’s from that sector who tweet, I was able to locate only three; Greg Marcus of Marcus Hotels, Mark Hoplamazian of Hyatt Hotels and of course Sir Richard Branson, Virgin Hotels.
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Spa and beauty industry people. You know who you are. You’re always consumed with handling staff or customers or both. Rarely do you have time to peruse the articles on LinkedIn’s Pulse for news that might impact how you conduct business. But as an information junkie, I do. So here in a roundup are excerpts from five articles that I’ve read in the past week which gave me pause. They might do the same for you.Read More