Tag product

Tag product

Spa Super Sellers-Hidden in Plain Sight

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A bird in the hand is worth two in the bush. That’s why as an “industry insider” I am constantly surprised at how spas and hotels continue to miss the obvious. The spa industry is losing millions in revenue from retail product sales. Obviously if you resolve that problem, a lot will begin to correct itself in the way of market share, customer and employee retention. Read More

That Question (almost) All Spa Managers Dread

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Can you believe it’s the end of summer? Had I been in the states, my family would have been discussing the disruption of our post Labor Day vacation in the Outer Banks. (My prayers go out to the flood victims.) Read More

What I Discovered Teaching Spa Retail in China

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China is a spa and wellness boom town. According to the Global Wellness Institute (GWI) report, in 2016 China drove the biggest recent gains in wellness tourism revenues (300%+).

I recently returned from Shanghai, China to deliver my Increasing Your Retail Selling program to a spa team at a renowned Five-Star hotel. Read More

Is the Spa Industry Walking Its Talk?

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Competition in the beauty sector is fierce, with spas and salons up against department stores and retail outlets for consumer sales. An obvious competitive advantage that we have over beauty counters are our therapists; trained licensed professionals with in-depth knowledge of skin and body. However, this advantage must be leveraged beyond mere product training. Read More