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Is Your Spa Good Enough for Your Family?

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When I first met Khun Kate we hit it off right away. She had just opened her anti-aging clinic in Bangkok around the same time that I’d launched my online retail training class. We spent two hours bonding over the topics of favorite vacations spots, anti-aging treatments and perfect customer service. Read More

Make Your Moonlight your Sunlight; How to make Money during Holiday Season

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We’re talking with Norm Bond global entrepreneur. Norm has just published his new book Make Money Online with Holiday Marketing. 

Linda- Hi Norm. Recently I’ve noticed more activity around the topic of entrepreneurship but I don’t recall seeing anything like your book. What inspired you to write it?

NB-Holiday marketing is an industry that a lot of people don’t pay attention to and it’s actually an opportunity to market year-round. Read More

Why Millennials Will Force Spas to Step Their Game Up

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Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.

Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:

  • 65% of millennials like to compare prices across different sites before purchasing
  • 34% say going online is one of their favorite things to do in their free time
  • 51% agree that being able to customize an item makes them more likely to purchase

Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More

New Retail Spa Training Class Brings Sexy Back

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Remember when retail spa training was sexy?

Neither do I.

It’s scary, expensive and time consuming- – not sexy.

What if it were friendly, affordable and convenient?

That’s sexy! That’s why today I’m thrilled to launch Increasing Your Retail Selling: An Online Training Class for Spa Managers“. Yes spa managers I’ve heard your call. Read More

Do Your Spa Employees Need Refreshing?

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By 2018 the spa industry is projected to grow by 40%. A new regime of employees with fresh skills and talents, but not necessarily experience will enter the workforce. Meanwhile many existing employees struggle with the initial skills they learned from school or knowledge gleaned from product training.

Is refresher training for employees overrated? Hakeem Adebiyi of V-Creative says there is a school of thought out there that doesn’t see the value of teaching employees concepts they have already been introduced to. There is a lot of value in the refresher course though. For starters, here are two benefits of the refresher course. Read More

5 Tips for Painfully Shy Spa Therapists

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Most therapists who work in the spa industry are introverts. It doesn’t matter if they are in Bangkok, Thailand or the United States, they tend to be shy. It makes sense; what other personality type would elect to work in a darkened room, one on one with a minimal need for conversation. But even introverts want to be part of the group. Here, Jeff Hayden gives 5 tips on how to fit in. Read More

Customer Service Just Died; and Your Training Budget Killed It!

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Once a month the CEO of a certain Five-Star resort company would return to the home office. A status meeting was always held. All vice presidents and middle management would attend either in person or via Skype.

On this particular day as we were waiting for the meeting to begin, he regaled us with a story of his visit to one of the company’s more remote locations. He said 18 hours on a plane had earned him an extremely stiff neck. Immediately upon arrival he’d booked a massage. In a luxurious hut with the ocean as a backdrop, he’d explained his problem to a therapist in detail. He opted for an add-on treatment of Thai herbal balls; heated poultices which are rhythmically applied to sore or stiff body points to promote blood flow. He’d also requested that a heated towel be placed around his neck for the first 10 minutes prior to treatment. >>>To read more click here>>huff.to/1GEycWV

3 Social Media Facts Spa Managers Need To Know

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NORM BOND (NB) is widely recognized as an international authority on marketing. A frequent media guest, Bond has appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.

Moontide Consulting (MC) caught up with Norm in Bangkok, Thailand and asked for his insights on the global spa industry and social media.(SM)

MC-Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?

NB-“SM is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it. Read More

How to Spot a Spa Trend like a Kardashian

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Recently the Global Wellness Institute projected a 42% employment growth in the spa industry by 2018. I don’t know about you but I find this absolutely mind-blowing. They reported;

In 2013 the spa industry employed about 1.1 million spa therapists and 200,000 spa managers and directors. So it looks like it will need at least an additional 500,000 trained spa therapists and 80,000 experienced spa managers/directors (above those levels) by 2018.”-GWS Read More

Spa Training Mistakes – One-Sided Sales Training

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It is really amazing how often training is conducted at spas without first seeking input from therapists on what they actually need.  For many spas, training is delivered  yearly (if that) without variation or assessment of the areas where the therapists fail to deliver.

Also training is often thought of as a  disruption so the attitude of “lets just get through it”  prevails. To get the best ROI, perform a needs analysis before investing time and money on training. 

 This article from enterpriseref.com speaks to this issue.  Read More