Tag Norm Bond
Linda Harding-Bond
April 21, 2016
How Are Spas Gaining Their Competitive Edge?
Tags: Blab, competitive, differentiating, edge, Globalization, market, Norm Bond, peers, Sandler Research, Spas, strategy, vendor Consulting
Update: This show previously aired. Watch the replay here>this week’s Blab
According to Sandler Research ;
“Globally, the market is quite fragmented and is characterized by the presence of both local and international players that offer innovative products and great service to meet customer requirements.
The vendors in this market are adopting strategies like branding and are also differentiating their services from others to gain a competitive edge over their peers. Competition is expected to intensify during the forecast period.”
Read More
Linda Harding-Bond
April 6, 2016
Staff & Skills Shortage in the Spa Sector?
Tags: Andrew Jacka, Blab, Norm Bond, sector, Shane McGinley, Shortage, Skills, spa, staff, WSWC Consulting
Wellness is a beast! According to SRI International, wellness-focused travel will reach $678.5 billion by 2017. But currently the UAE has 500 plus spas within an area the size of North Carolina. Read More
Linda Harding-Bond
March 31, 2016
“We’ve been putting this information out there a long time, when is somebody going to start listening?”
-Anonymous Spa Conference Speaker
With so many resources at hand for the spa industry to perform better, faster and stronger, one has to wonder why there’s so much difficulty meeting challenges generated by technical and social change. Read More
Linda Harding-Bond
January 14, 2016
Huffington Post’s Workwell is an ongoing series about thriving in the workplace. When we at Moontide Consulting were asked to contribute we were highly honored.
As a spa training company which has merged with the best of digital marketing we decided to collaborate. Our featured article: The Intersection of Tech and Wellness.
Enjoy.
Linda Harding-Bond
October 17, 2015
We’re talking with Norm Bond global entrepreneur. Norm has just published his new book Make Money Online with Holiday Marketing.
Linda- Hi Norm. Recently I’ve noticed more activity around the topic of entrepreneurship but I don’t recall seeing anything like your book. What inspired you to write it?
NB-Holiday marketing is an industry that a lot of people don’t pay attention to and it’s actually an opportunity to market year-round. Read More
Linda Harding-Bond
August 6, 2015
As a spa trainer and consultant I do a lot of information gathering. Two of my sources are LinkedIn’s Pulse magazine and articles on Twitter. Twitter’s information is in real time, fast moving and can be customized to appeal to specific demographics. It makes me wonder why more C-Suite executives from the hospitality industry aren’t using Twitter to reach a broader audience.
According to Leslie Gaines-Ross of Weber Shandwick, a recent analysis in Harvard Business Review, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.
None of those companies include hotel groups. Indeed when trying to find CEO’s from that sector who tweet, I was able to locate only three; Greg Marcus of Marcus Hotels, Mark Hoplamazian of Hyatt Hotels and of course Sir Richard Branson, Virgin Hotels.
Want to read more? Click here>>>http://huff.to/1IlBUU9
Linda Harding-Bond
July 3, 2015
How the Consumer-Led Economy is Disrupting the Hotel Industry
Tags: Bangkok, best, consultant, consumer, digital devices, disrupting, economy, expert, hotel, industry, influencer, liabilities, marketing, millennials, mobile, Norm Bond, social media, spa, Thailand, training Writing
The hotel and spa industries are being challenged by social media and their newest largest consumer group, Millennials. Here, marketing expert and social media influencer Norm Bond gives us his views on the current state of affairs;
The hotel industry is being disrupted. Of course we know about Airbnb but they may actually be the least of the industry’s problems. The real challenge is changing the culture of a business sector that has experienced tremendous success. History shows it’s difficult and the result is that former household names may go the way of Borders Books. In today’s digital age we’ve seen this dynamic play out in publishing, music, and even the electronics retail industry as with the 94-year-old brand Radio Shack.
The consumer is in the business driver’s seat like never before. Social media, mobile and digital devices have changed the rules of marketing and customer service. Many of the traditional practices of the hotel industry are liabilities when targeting the most rapidly growing consumer segment, read that as millennials.Want to read more? Click here>>>http://bit.ly/1KzE1rp
Linda Harding-Bond
June 25, 2015
Moontide Consulting (MC) caught up with Norm Bond (NB) in Bangkok, Thailand and asked for his insights on the global spa industry and social media. We wanted to see if he could give us three social media facts that managers in the global spa industry need to know. Bond is widely recognized as an international authority on marketing. He’s also the author of “Web Traffic Decoded” and a frequent media guest having appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.
So give a read and enjoy our exchange below.
MC: Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?
NB: Social media is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it.
Read More
- 1
- 2