Looking for a great keynote speaker, presenter or panelist for your next event?
You’ve come to the right place.
NORM BOND is widely recognized as an international authority on marketing, sales, hospitality digital marketing, corporate diversity and multicultural issues. He authored the global eBook bestseller, Make Money Online with Holiday Marketing and Web Traffic Decoded, a highly popular eBook that is available on Amazon, Vook and other distributors. He currently resides in Bangkok, Thailand.
A frequent media guest Bond has been interviewed and appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, Black Enterprise Magazine, The Philadelphia Inquirer, The Philadelphia Daily News, Inc. Magazine, The Michael Baisden Show and many other broadcast media.
His specific marketing experience includes broadcast media, print, radio, electronic communications and live events. He has conceptualized and produced corporate and promotional videos, customized DVD’s, and other digital media products.
Click HERE to read why Norm should speak at your next event.
As reported by Skin Inc magazine, The International Spa Association (ISPA) released its annual 2015 U.S. Spa Industry Study yesterday, covering details about the industry’s growth statistics, a picture of U.S. spa facilities and treatments, and a profile of the spa industry.
The study is jam-packed with in-depth insight about the spa industry over the past year—including the fact that total industry revenue has well surpassed the $15 billion mark—but we are highlighting six key takeaways that stand out.
1. Employment in the spa industry stands at record level.
Employment in the spa industry is estimated to be at 360,000 as of May 2015, which is a 2.9% increase (more than 10,000 new jobs) over the same time last year.
Increasing staffing levels was strongest among day spas—48% said they increased employment levels.
Although both full- and part-time positions rose, the number of independent contractor positions fell by 6.5%. ISPA notes this reduction has been occurring yearly since 2010.
2. Individual spa establishments are making more money.
The average revenue for a single spa location has risen to $749,000 in 2014, which is an increase of 2.9% from the prior year.
3. Spas’ marketing tactics are attracting clients
Total spa visits were 6.7% higher in 2014 than the year before. And average visits per spa rose 4.3% (8,500) from 2013 to 2014.
4. Revenue per spa visit has declined.
Despite a strong rise in spa visits, the amount of money spas are making on an average visit has dropped slightly by 1.3% from $89 in 2013 to $88 in 2014.
ISPA suggests this could be due to several factors, including: due to busy lifestyles, clients may be visiting more frequently, but choosing shorter treatments; spas introducing express treatments; discounting; and raising prices competitive marketplace proves challenging for spas.
5. Spa visits are being integrated as a staple of a healthy lifestyle.
ISPA asked survey respondents on what they believe the next trend to shape the industry will be, stating that trends related to wellness, health and fitness were the most frequently cited trends. One in two respondents mentioned one or more wellness-related trend.
6. Spas are building on this momentum.
When ISPA asked spas about their plans for 2015, most spas said they intended to take actions to enhance their business. A few things spas plan to add in 2015 include:
The hotel and spa industries are being challenged by social media and their newest largest consumer group, Millennials. Here, marketing expert and social media influencer Norm Bond gives us his views on the current state of affairs;
The hotel industry is being disrupted. Of course we know about Airbnb but they may actually be the least of the industry’s problems. The real challenge is changing the culture of a business sector that has experienced tremendous success. History shows it’s difficult and the result is that former household names may go the way of Borders Books. In today’s digital age we’ve seen this dynamic play out in publishing, music, and even the electronics retail industry as with the 94-year-old brand Radio Shack.
The consumer is in the business driver’s seat like never before. Social media, mobile and digital devices have changed the rules of marketing and customer service. Many of the traditional practices of the hotel industry are liabilities when targeting the most rapidly growing consumer segment, read that as millennials.
Moontide Consulting (MC) caught up with Norm Bond (NB) in Bangkok, Thailand and asked for his insights on the global spa industry and social media. We wanted to see if he could give us three social media facts that managers in the global spa industry need to know. Bond is widely recognized as an international authority on marketing. He’s also the author of “Web Traffic Decoded” and a frequent media guest having appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.
So give a read and enjoy our exchange below.
MC: Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?
NB: Social media is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it. Read More