Tag manager

Tag manager

A Spa Manager’s Tale (true story)

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A prospective client,  the manager at an iconic Five-Star hotel spa in the Maldives told me that she lives on pins and needles every year because her staff is extremely weak at selling retail products.

When I asked how she explains her revenue numbers to senior management, she said “I only do an end of year reporting. We have a very rich client who flies in on his plane from the UAE each December. He brings his entire family and they purchase everything on our shelves.”

I didn’t know whether to laugh or cry. Yet how many of us go to work each day with fingers crossed hoping for sales? When I first started out 19 years ago, that’s exactly what I was doing.

Well, there’s no need to be on pins and needles any longer.

I’ve partnered with Spa Standard to bring you a package that is highly affordable, convenient and language friendly. Most importantly, it will turn your team’s retail sales around quickly. Check it out here>> http://bit.ly/1U1JBWh

 

How to make money at your spa during holiday season

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Yes, it’s just the day after Labor Day. But that’s why you need to get on this now.

If you manage a spa you probably look forward to the holiday season. That period from mid-November to January 5 is ripe with opportunity for selling. Beginning with Thanksgiving (hostess gifts) and concluding with Christmas, High Holidays and Kwanzaa this time should be a retail selling bonanza. Read More

Grandmom Knows Best: Five Tips for Delivering a Perfect Spa Experience

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People are hungry for love, affection and attention. Any good spa manager and therapist knows this. As a therapist, I would measure my effectiveness, not by tips but by the amount of daily hugs I received from my clients. If none were forthcoming it worried me; what could I have done better?

I think that going to a spa should be like a visit to your grandparent’s home. Here are five things that my Grandmom did which made me feel special. Apply them with your own clients and watch your wait list grow. Read More

You Can’t Put Lipstick On Declining Spa Sales

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Almost half of spa owners see no increase in their sales in the foreseeable future. Yes, according to the Professional Beauty Association (PBA) “60 percent of spa and salon owners are positive on growth, expecting to have higher retail sales in the next six months.” As for the other 40 percent — flat to declining.

What’s shocking to me is that 0.5% growth is now being called success. “Overall indicators and feedback from beauty professionals across the country continue to be positive and we remain optimistic that the beauty industry will continue this growth into 2015” says Steve Sleeper, Executive Director of the PBA.

Is retail sales a force of nature that can’t be controlled by man (or woman)?
Read More

3 Social Media Facts Spa Managers Need To Know with Norm Bond

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Moontide Consulting (MC) caught up with Norm Bond (NB) in Bangkok, Thailand and asked for his insights on the global spa industry and social media. We wanted to see if he could give us three social media facts that managers in the global spa industry need to know. Bond is widely recognized as an international authority on marketing. He’s also the author of “Web Traffic Decoded” and a frequent media guest having appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.

So give a read and enjoy our exchange below.

MC: Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?

NB:  Social media is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it. 
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What Game of Thrones can Teach Us about Spa Retail Training

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Changing the way your therapists deliver customer service at your spa through training is no easy task. It is not for the weak or faint-hearted. Game of Thrones demonstrates the importance of having a strategic plan which will assist you in reaching your ultimate goal. Even then you may encounter unexpected resistance or roadblocks, but you’ll be better prepared to meet them head-on. Read More

3 Social Media Facts Spa Managers Need To Know

Tags: , , , , , , , , , , Master Class
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NORM BOND (NB) is widely recognized as an international authority on marketing. A frequent media guest, Bond has appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.

Moontide Consulting (MC) caught up with Norm in Bangkok, Thailand and asked for his insights on the global spa industry and social media.(SM)

MC-Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?

NB-“SM is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it. Read More

Master Class-Ted Gibson, Hair Rockstar

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With a nod to Oprah Winfrey, Moontide Consulting will regularly present an interview with a hospitality, spa, beauty or customer service professional whose dedication to excellence has propelled them to the top of their industry. We begin with hair stylist and entrepreneur, Ted Gibson.

Ted Gibson is a critical force in the beauty industry. As a master hairdresser who coifs the heads of Hollywood glamour girls from Anne Hathaway to Kerry Washington to Angelina Jolie he is in high demand.  Read More

For Spa Therapists the Struggle Is Real

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Growing up as an introvert I learned to adapt to an extroverted world. It wasn’t easy; sometimes it was just plain difficult. But I discovered that the axiom is true; what doesn’t kill you does truly make you stronger. Acting like an extrovert has had its rewards; it was necessary to develop that muscle and flex it hard if I wanted to be successful.

And successful I was. But after 15 years in corporate America as a training manager, it became too exhausting to play that game every day so I decided to switch gears and work in the spa industry. Read More