Two weeks ago I conducted retail training for a Five-Star hotel spa. I just received the results of last week’s product sales and they’re quite good. Read More
July 18, 2018
Managing a team of spa professionals is not easy. Sometimes in the manager’s attempt to treat everyone fairly, despite their performance, individual respect is lost. Read More
June 15, 2018
One of the biggest considerations for spa managers is training. Particularly with therapist retail training they always ask , “Is it worth it?” “Will the results justify the expenditure from my budget allowance?”
Recently I completed retail training at another Five-Star resort in the Philippines. The training was completed in just four days and required 4 hours each day for 16 therapists.
After training I monitored the therapist’s product sales for three weeks.
Here are the results, pre-training and one week post-training and final week. Look at the difference. Read More
January 18, 2016
A prospective client, the manager at an iconic Five-Star hotel spa in the Maldives told me that she lives on pins and needles every year because her staff is extremely weak at selling retail products.
When I asked how she explains her revenue numbers to senior management, she said “I only do an end of year reporting. We have a very rich client who flies in on his plane from the UAE each December. He brings his entire family and they purchase everything on our shelves.”
I didn’t know whether to laugh or cry. Yet how many of us go to work each day with fingers crossed hoping for sales? When I first started out 19 years ago, that’s exactly what I was doing.
Well, there’s no need to be on pins and needles any longer.
I’ve partnered with Spa Standard to bring you a package that is highly affordable, convenient and language friendly. Most importantly, it will turn your team’s retail sales around quickly. Check it out here>> http://bit.ly/1U1JBWh
September 9, 2015
Yes, it’s just the day after Labor Day. But that’s why you need to get on this now.
If you manage a spa you probably look forward to the holiday season. That period from mid-November to January 5 is ripe with opportunity for selling. Beginning with Thanksgiving (hostess gifts) and concluding with Christmas, High Holidays and Kwanzaa this time should be a retail selling bonanza. Read More
July 17, 2015
People are hungry for love, affection and attention. Any good spa manager and therapist knows this. As a therapist, I would measure my effectiveness, not by tips but by the amount of daily hugs I received from my clients. If none were forthcoming it worried me; what could I have done better?
I think that going to a spa should be like a visit to your grandparent’s home. Here are five things that my Grandmom did which made me feel special. Apply them with your own clients and watch your wait list grow. Read More
July 14, 2015
Almost half of spa owners see no increase in their sales in the foreseeable future. Yes, according to the Professional Beauty Association (PBA) “60 percent of spa and salon owners are positive on growth, expecting to have higher retail sales in the next six months.” As for the other 40 percent — flat to declining.
What’s shocking to me is that 0.5% growth is now being called success. “Overall indicators and feedback from beauty professionals across the country continue to be positive and we remain optimistic that the beauty industry will continue this growth into 2015” says Steve Sleeper, Executive Director of the PBA.
Is retail sales a force of nature that can’t be controlled by man (or woman)?
June 25, 2015
Moontide Consulting (MC) caught up with Norm Bond (NB) in Bangkok, Thailand and asked for his insights on the global spa industry and social media. We wanted to see if he could give us three social media facts that managers in the global spa industry need to know. Bond is widely recognized as an international authority on marketing. He’s also the author of “Web Traffic Decoded” and a frequent media guest having appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.
So give a read and enjoy our exchange below.
MC: Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?
NB: Social media is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it.
June 14, 2015
Changing the way your therapists deliver customer service at your spa through training is no easy task. It is not for the weak or faint-hearted. Game of Thrones demonstrates the importance of having a strategic plan which will assist you in reaching your ultimate goal. Even then you may encounter unexpected resistance or roadblocks, but you’ll be better prepared to meet them head-on. Read More
June 10, 2015
NORM BOND (NB) is widely recognized as an international authority on marketing. A frequent media guest, Bond has appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.
MC-Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?
NB-“SM is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it. Read More