This year ISPA 2019’s key speaker is Susan Cain. She is the CEO of Quiet Revolution and the author of the bestsellers Quiet Power: The Secret Strengths of Introverts, and Quiet: The Power of Introverts in A World That Can’t Stop Talking. Read More
Anyone who works in beauty, spa or wellness knows it’s highly competitive. If you’re an entrepreneur, it can be three times as hard! I’m an introvert so blowing my own horn is not my favorite thing. But to grow your customer base, it’s critical to keep your brand message out there. For 2019, I decided to kick it up a notch and use marketing’s rising star – video. Read More
I started my year out with a bang, training at one of the top spa organizations in Thailand. Most therapists are introverts but in parts of Asia it can be particularly challenging. Read More
Most spas in Asia struggle with retail sales. It doesn’t matter how many stars you’ve been afforded or how many awards you’ve won. Read More
In 2017 Nancy Griffin, president of Contento Marketing issued a brilliant report on retail. It was stated that “seventy-five percent of spa managers felt their low retail revenues were caused by staff resistance”.
I wonder if the managers ever thought to offer training that was structured for how introverts learn. Were they even aware that 95% of therapists are introverts?
This excerpt from an article by Mary Jo Asmus provides another perspective. Read More
Gordon Tareta is the area director of spas for Marcus Hotels and the founder of spa consulting firm, Tareta Group International. His comment about Sephora particularly resonated with me because when I worked as an esthetician, Sephora was right down the street. I remember the spa owner telling us that it makes no sense for a client to leave our treatment room and purchase the same products somewhere else. Customer service was everything. Read More
A bird in the hand is worth two in the bush. That’s why as an “industry insider” I am constantly surprised at how spas and hotels continue to miss the obvious. The spa industry is losing millions in revenue from retail product sales. Obviously if you resolve that problem, a lot will begin to correct itself in the way of market share, customer and employee retention. Read More
We’re now in the second week of tracking the retail results. If you’ve been following me you know that three weeks ago, I wrote about training the hair stylists at a Five-Star luxury hotel in Hong Kong. This was a new area of the beauty industry for me as my experience has always centered on spa. Read More
We think introverts are cool. And that’s why we created apparel just for us. Club Introvert est. 1921 references the year Carl Jung recognized our personality type. Read More
I had the honor of being selected to present at the ISPA 2017 conference on October 18 at Mandalay Bay Hotel in Las Vegas, Nevada. My topic was “Introverts: The Secret of Increasing Retail Sales”
I had attended ISPA in 2013 as a blogger but it was my first time as a presenter. Read More