Tag ethnic

Tag ethnic

Spa Service That’s Lit-for Today’s Global Culture

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Social media can be a blessing or curse for the spa and wellness industry. With the rapid economic growth of millennials and cross-culture globalization in music and entertainment, there’s no telling who might show up at the doors of your spa. Read More

NOUS EXISTONS! We Exist!

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It’s always good to be an inspiration to colleagues. Particularly when it’s Julie Lombe, National Trainer for Sothy’s. 

Julie reminds us that ethnic skin care education is a global issue and still rife with  opportunities for improvement:

La frontière entre marques cosmétiques généralistes et ethniques s’estompe progressivement.  Qu’elles soient de parfumerie (Lancôme) ou de grande distribution (L’Oréal, Dove, She Moisture), les marques de maquillage, de soin ou de soin capillaire tendent à se globaliser et à s’adresser à une clientèle multiculturelle.

On ne peut pas du tout en dire autant pour les marques professionnelles !  Les causes de cette invisibilité ethnique sont à chercher auprès de tous les acteurs de l’industrie : monde éducatif, marques, spas et instituts … et clients.  Un article inspiré par les réflexions de Linda Harding Bond.  

To read the full article click this link>>>https://www.linkedin.com/pulse/nous-existons-linvisible-client%C3%A8le-multiculturelle-des-julie-lombe

Employee engagement – how does your spa team rate?

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As we come into the holiday season most spas will begin to experience an upturn in their customer bookings and overall sales.  But is your staff  delivering the kind of positive experience that will have your new customers craving more? Read More

Is Your Spa Good Enough for Your Family?

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When I first met Khun Kate we hit it off right away. She had just opened her anti-aging clinic in Bangkok around the same time that I’d launched my online retail training class. We spent two hours bonding over the topics of favorite vacations spots, anti-aging treatments and perfect customer service. Read More

Does Your Spa Service Suck?

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Last week I traveled to the Middle East to discuss spa training and increasing retail sales with a well-known resort company. I was impressed by the opulence and beauty of their spa, it was the type of place designed for indulging in luxurious treatments all day long with your girlfriends. Read More

Do Your Spa Employees Need Refreshing?

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By 2018 the spa industry is projected to grow by 40%. A new regime of employees with fresh skills and talents, but not necessarily experience will enter the workforce. Meanwhile many existing employees struggle with the initial skills they learned from school or knowledge gleaned from product training.

Is refresher training for employees overrated? Hakeem Adebiyi of V-Creative says there is a school of thought out there that doesn’t see the value of teaching employees concepts they have already been introduced to. There is a lot of value in the refresher course though. For starters, here are two benefits of the refresher course. Read More

What’s Your Retail Strategy for Mother’s Day?

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This weekend heralds in one of the largest spending holidays during the year, Mother’s Day. In the United States alone, 2.35 billion was spent on flowers. Spas generated a not too shabby 1.47 billion in revenue earnings. Read More

The Case of the Good Bad Receptionist

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So often the performance rating of a receptionist is predicated on her charm or even her beauty. It’s rare that she or he is judged on their ability to engage with clients in a way that drives sales.

I like to tell the following story because I think that it’s indicative of so many spas. Your reception area can be a microcosm of your entire operation and as such can shed light on your flagging sales. Read More

Increasing Spa Sales in Five Minutes

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Spa managers are busy people. That’s why it’s important to have tried and tested ways to quickly improve your retail sales. Here are five methods guaranteed to not only drive your sales up but inspire your staff to new heights. Read More