Tag engagement

Tag engagement

7 Amazing Ways to Build Long-Term Relationships With Your Customers

Tags: , , , , consulting
featured image

Digital Marketing Specialist Norm Bond shares this article with great tips  for spas and salons during the holiday season.

If you’ve been in business a while, you’ve likely learned how difficult it can be to win a new customer.

The segment of your customer base who regularly buys from you could be the biggest asset your company has. By adjusting your marketing spend so that you target not only new customers but also nurture your existing audience, you could enjoy far greater profitability. Here are seven ways that you can ensure your company has a sizable share of long-term customers. Read More

What United’s “Aisle Drag” Can Teach the Spa Industry

Tags: , , , , , , , , , , , , , training
featured image

Tess Taylor’s article “Is soft skills development the answer to better customer treatment?” is applicable across many businesses. With retail sales and customer retention always top of mind for the spa and wellness industry I found the title to be particularly poignant.  Read More

The Dying Art Of Customer Service

Tags: , , , , , consulting
featured image

This excerpt written by spa consultant Kamillya Hunter strikes at the heart of our profession. Her poignant article gives us all something to think about.  

There is no other profession more personal than massage therapy. If you disagree, name one. I’ll wait. As massage therapists, we expect a fully conscious person to agree to remove their clothes and expose to us parts of themselves they may be ashamed of. Read More

Introverts: The Secret of Increasing Retail Sales at ISPA2017

Tags: , , , , , , , , , , , , , , Master Class
featured image

Despite the disproportionate number of introverts in the spa industry, most retail sales training is still presented from a traditional perspective geared toward outgoing personalities. Join me at ISPA2017 in Las Vegas on Wednesday, October 18, 2017  8 – 9 AM. Read More

What I Discovered Teaching Spa Retail in China

Tags: , , , , , , , , , , , , , , , , , , training
featured image

China is a spa and wellness boom town. According to the Global Wellness Institute (GWI) report, in 2016 China drove the biggest recent gains in wellness tourism revenues (300%+).

I recently returned from Shanghai, China to deliver my Increasing Your Retail Selling program to a spa team at a renowned Five-Star hotel. Read More

Is the Spa Industry Walking Its Talk?

Tags: , , , , , , , , , , , training
featured image

Competition in the beauty sector is fierce, with spas and salons up against department stores and retail outlets for consumer sales. An obvious competitive advantage that we have over beauty counters are our therapists; trained licensed professionals with in-depth knowledge of skin and body. However, this advantage must be leveraged beyond mere product training. Read More