Tag engagement

Tag engagement

Luxury Hoteliers Believe Customization Is Key to Winning Over Millennials

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If you’re still wondering about the value of engagement and retail training take a look at what the experts say.

Smart hoteliers know they can’t afford to ignore the next generation of luxury travelers. Why? Because they are an economic force to be reckoned with. Read More

Spa Super Sellers-Hidden in Plain Sight

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A bird in the hand is worth two in the bush. That’s why as an “industry insider” I am constantly surprised at how spas and hotels continue to miss the obvious. The spa industry is losing millions in revenue from retail product sales. Obviously if you resolve that problem, a lot will begin to correct itself in the way of market share, customer and employee retention. Read More

Final Report-What No Spa Consultant Will Ever Tell You

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It’s here! I just received my third and final post training retail  sales report and the results are not surprising.

If you’ve been following me you know that three weeks ago,  I wrote about training the hair stylists at a Five-Star property in Hong Kong.  I was absolutely thrilled at the opportunity because so many decision makers balk at the idea of budgeting for staff training.

In fact most of my conversations with spa managers center around  their justification of cost. “What will the return on investment be? Is it worth it?”  Read More

2nd Week Retail Results-What No Spa Consultant Will Ever Tell You

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We’re now in the second week of tracking the retail results. If you’ve been following me you know that three weeks ago,  I wrote about training the hair stylists at a Five-Star luxury hotel in Hong Kong. This was a new area of the beauty industry for me as my experience has always centered on spa. Read More

7 Amazing Ways to Build Long-Term Relationships With Your Customers

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Digital Marketing Specialist Norm Bond shares this article with great tips  for spas and salons during the holiday season.

If you’ve been in business a while, you’ve likely learned how difficult it can be to win a new customer.

The segment of your customer base who regularly buys from you could be the biggest asset your company has. By adjusting your marketing spend so that you target not only new customers but also nurture your existing audience, you could enjoy far greater profitability. Here are seven ways that you can ensure your company has a sizable share of long-term customers. Read More

What United’s “Aisle Drag” Can Teach the Spa Industry

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Tess Taylor’s article “Is soft skills development the answer to better customer treatment?” is applicable across many businesses. With retail sales and customer retention always top of mind for the spa and wellness industry I found the title to be particularly poignant.  Read More