Tag consumer

Tag consumer

The Hidden Gap Between Asian Culture and Luxury Sales

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As consumers become more knowledgeable about what other consumers are experiencing, the demands for excellent customer service increase. The vast majority of consumers say they will walk out of a store if they receive inadequate assistance from employees. Nowhere is this more impactful than in the luxury market.

Despite the importance of individual attention at luxury retailer stores, many consumers think today’s brands aren’t delivering. Only 38% of consumers said they receive better customer service in luxury retail than in non-luxury retail.

Want to read more of my article? It’s on Huffington Post-Click Here

How the Consumer-Led Economy is Disrupting the Hotel Industry

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The hotel and spa industries are being challenged by social media and their newest largest consumer group, Millennials. Here, marketing expert and social media influencer Norm Bond gives us his views on the current state of affairs; 
The hotel industry is being disrupted. Of course we know about Airbnb but they may actually be the least of the industry’s problems. The real challenge is changing the culture of a business sector that has experienced tremendous success. History shows it’s difficult and the result is that former household names may go the way of Borders Books. In today’s digital age we’ve seen this dynamic play out in publishing, music, and even the electronics retail industry as with the 94-year-old brand Radio Shack.
millennials w iphonesThe consumer is in the business driver’s seat like never before. Social media, mobile and digital devices have changed the rules of marketing and customer service. Many of the traditional practices of the hotel industry are liabilities when targeting the most rapidly growing consumer segment, read that as millennials.
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The Social Solution for Shabby Service

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I’d never heard of GripeO. Then last week I received a direct message from @GripeO_Outreach on Twitter. They were following up on an article published on Huffington Post about my lousy spa experience. They wanted to know if I was interested in escalating my complaint to senior management. Because I constantly write about the impact of social media on the spa industry I wasn’t surprised. The fact that I had been tracked on Twitter by a consumer service company was prophetic and intriguing. I wanted to learn more about GripeO_Outreach so I spoke with the CEO, Mike Klanac.

Want to read more? Click Here>>>>http://linkd.in/1Nsss50