Training

Training

Why Your Massage Therapists Don’t Want to Sell

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For many therapists in the spa industry, retail selling has negative connotations. Some massage therapists consider their vocation to have roots based in spirituality. They don’t think that commerce should enter into the process. “Render under to Caesar the things that are Caesar’s….”  Others have expressed discomfort with the idea that as health care providers making a product recommendation may be crossing their line of authority.  Read More

Do Your Spa Employees Need Refreshing?

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By 2018 the spa industry is projected to grow by 40%. A new regime of employees with fresh skills and talents, but not necessarily experience will enter the workforce. Meanwhile many existing employees struggle with the initial skills they learned from school or knowledge gleaned from product training.

Is refresher training for employees overrated? Hakeem Adebiyi of V-Creative says there is a school of thought out there that doesn’t see the value of teaching employees concepts they have already been introduced to. There is a lot of value in the refresher course though. For starters, here are two benefits of the refresher course. Read More

Grandmom Knows Best: Five Tips for Delivering a Perfect Spa Experience

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People are hungry for love, affection and attention. Any good spa manager and therapist knows this. As a therapist, I would measure my effectiveness, not by tips but by the amount of daily hugs I received from my clients. If none were forthcoming it worried me; what could I have done better?

I think that going to a spa should be like a visit to your grandparent’s home. Here are five things that my Grandmom did which made me feel special. Apply them with your own clients and watch your wait list grow. Read More

You Can’t Put Lipstick On Declining Spa Sales

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Almost half of spa owners see no increase in their sales in the foreseeable future. Yes, according to the Professional Beauty Association (PBA) “60 percent of spa and salon owners are positive on growth, expecting to have higher retail sales in the next six months.” As for the other 40 percent — flat to declining.

What’s shocking to me is that 0.5% growth is now being called success. “Overall indicators and feedback from beauty professionals across the country continue to be positive and we remain optimistic that the beauty industry will continue this growth into 2015” says Steve Sleeper, Executive Director of the PBA.

Is retail sales a force of nature that can’t be controlled by man (or woman)?
Read More

The Zen of Spa Retail Training

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The first time that I had to give a public speech  I began to cry hysterically. I also wet my pants.

I was four years old and in kindergarten.

Since that time I’ve had many jobs where public speaking came with the territory. It’s never been fun but I’ve gotten considerably better at it. When I worked for Verizon as a training manager, I attended a two day workshop on public speaking. I had an instructor who was able to create a safe emotional space for the attendees. He built such an atmosphere of support that it was almost painless to stand in front of the other 11 trainees and give a five minute presentation. People performed brilliantly during those two days. I wish I could remember his name, he was wonderful. Read More

5 Tips for Painfully Shy Spa Therapists

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Most therapists who work in the spa industry are introverts. It doesn’t matter if they are in Bangkok, Thailand or the United States, they tend to be shy. It makes sense; what other personality type would elect to work in a darkened room, one on one with a minimal need for conversation. But even introverts want to be part of the group. Here, Jeff Hayden gives 5 tips on how to fit in. Read More

Customer Service Just Died; and Your Training Budget Killed It!

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Once a month the CEO of a certain Five-Star resort company would return to the home office. A status meeting was always held. All vice presidents and middle management would attend either in person or via Skype.

On this particular day as we were waiting for the meeting to begin, he regaled us with a story of his visit to one of the company’s more remote locations. He said 18 hours on a plane had earned him an extremely stiff neck. Immediately upon arrival he’d booked a massage. In a luxurious hut with the ocean as a backdrop, he’d explained his problem to a therapist in detail. He opted for an add-on treatment of Thai herbal balls; heated poultices which are rhythmically applied to sore or stiff body points to promote blood flow. He’d also requested that a heated towel be placed around his neck for the first 10 minutes prior to treatment. >>>To read more click here>>huff.to/1GEycWV

What Game of Thrones can Teach Us about Spa Retail Training

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Changing the way your therapists deliver customer service at your spa through training is no easy task. It is not for the weak or faint-hearted. Game of Thrones demonstrates the importance of having a strategic plan which will assist you in reaching your ultimate goal. Even then you may encounter unexpected resistance or roadblocks, but you’ll be better prepared to meet them head-on. Read More

How to Spot a Spa Trend like a Kardashian

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Recently the Global Wellness Institute projected a 42% employment growth in the spa industry by 2018. I don’t know about you but I find this absolutely mind-blowing. They reported;

In 2013 the spa industry employed about 1.1 million spa therapists and 200,000 spa managers and directors. So it looks like it will need at least an additional 500,000 trained spa therapists and 80,000 experienced spa managers/directors (above those levels) by 2018.”-GWS Read More

Spa Industry Jobs to More than Double by 2018

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Education never goes to waste. This is particularly true if you are currently working in the spa industry. The Global Spa and Wellness Summit has released staggering information about the growth of employment in our industry.   Retail selling, customer engagement and social media training for therapists and management should be top agenda items to maximize revenue earnings.  Whether delivered online or in house, spa training is a critical need .

Spa Industry Jobs to More Than Double from 2007-2018: from 1.22 Million to 2.72 Million
Asia-Pacific will add most spa jobs, at 250,000, from 2013-2018
Sub-Saharan Africa will see highest job percentage growth at 215 percent in those five years

Want more information? Click the link to Beth McGroarty’s article>>>http://bit.ly/1Ih8RTn