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Imagine Norm Bond Speaking at YOUR Next Event!

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Looking for a great keynote speaker, presenter or panelist for your next event?
You’ve come to the right place.

 

NORM BOND is widely recognized as an international authority on marketing, sales, hospitality digital marketing, corporate diversity and multicultural issues. He authored the global eBook bestseller, Make Money Online with Holiday Marketing and Web Traffic Decoded, a highly popular eBook that is available on Amazon, Vook and other distributors. He currently resides in Bangkok, Thailand.

Called one of “The Most Powerful Influencers to Follow In Social Media“, he created NORMBOND & Associates as a strategic marketing and consulting firm.

A frequent media guest Bond has been interviewed and appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, Black Enterprise Magazine, The Philadelphia Inquirer, The Philadelphia Daily News, Inc. Magazine, The Michael Baisden Show and many other broadcast media.

His specific marketing experience includes broadcast media, print, radio, electronic communications and live events. He has conceptualized and produced corporate and promotional videos, customized DVD’s, and other digital media products.

Click HERE to read why Norm should speak at your next event.

Why Millennials Will Force Spas to Step Their Game Up

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Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.

Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:

  • 65% of millennials like to compare prices across different sites before purchasing
  • 34% say going online is one of their favorite things to do in their free time
  • 51% agree that being able to customize an item makes them more likely to purchase

Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More

New Retail Spa Training Class Brings Sexy Back

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Remember when retail spa training was sexy?

Neither do I.

It’s scary, expensive and time consuming- – not sexy.

What if it were friendly, affordable and convenient?

That’s sexy! That’s why today I’m thrilled to launch Increasing Your Retail Selling: An Online Training Class for Spa Managers“. Yes spa managers I’ve heard your call. Read More

Why your New Spa Product Will Probably Fail

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My friend Cheryl developed a beautiful line of organic body products. She sent me samples and I was thrilled to discover that her creations where some of the best I’d ever used.

When it won a best new product of the year award in New York City, she and I celebrated with a champagne lunch. I remember screaming in delight when it was later selected as one of the swag bag items for the Emmy Awards.  A Five-Star hospitality group  in Asia began carrying her line at their chain of spas. Her product was unstoppable. Read More

What’s Your Retail Strategy for Mother’s Day?

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This weekend heralds in one of the largest spending holidays during the year, Mother’s Day. In the United States alone, 2.35 billion was spent on flowers. Spas generated a not too shabby 1.47 billion in revenue earnings. Read More

Increasing Spa Sales in Five Minutes

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Spa managers are busy people. That’s why it’s important to have tried and tested ways to quickly improve your retail sales. Here are five methods guaranteed to not only drive your sales up but inspire your staff to new heights. Read More

Customization-the Key to Attracting Men

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Doug Chambers, founder/principal of Blu Spas, Inc. stated  “A key to understanding the male skin care market is to understand that customization is just as relevant to the male market as it is to the female market. All too often spa menus feature multiple facial options unmistakably crafted for women and a single one-size-fits-all facial for men.”

A more customized experience for men should be the goal, accommodating the individual needs and desires of your target male market.

One way to begin that process is to identify which products among your retail selection are ideal for men. But with the wide range of products now available specifically suited to men’s needs, there is no longer an excuse for not having a section of your spa menu and products dedicated to the the fellas.

Read the complete article- 4 Strategies to Capture the Men’s Skin Care Market http://bit.ly/1Qi8Bbr

How Spa Therapists Boost Their WIFM

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Working at a spa may be a life calling for many of us but that doesn’t make it lucrative. When I began working in the spa industry as a therapist I saw a serious deficit in my finances. Transitioning from a management position at a Fortune 500 company was a huge change. In the past, I’d had the ability to pay off monthly bills, take two vacations per year, and save a substantial amount in my 401K and bank account. But the trade-off was well worth it. I no longer suffered from daily migraines and high blood pressure. When I left my corporate job I didn’t look back. Not once.

I never saw making money and helping people as mutually exclusive.  Early on in my position as a therapist, I realized that I still wanted to take nice vacations. I’d grown used to having them and saw no reason to eliminate them from my list of things to look forward to.  I’d simply have to find a way to earn money beyond the compensation of the spa services listed on my daily activity schedule.

I had noticed that the spa receptionists tended to book the most basic, least expensive treatments. To increase my earnings I only had to up-sell those services and sell our retail products to realize a much healthier paycheck.

I started by listing the top five basic treatments-these were the ones most frequently booked. On the same sheet of paper, I listed their upgraded versions and the benefits of each. I viewed them through my customer’s eyes; why would I shell out an extra $25, $50 or $75 dollars? Was it really justified? The answer was yes. The upgraded treatments were far superior. They were more effective and luxurious. Many of them were longer.  For most clients,  the additional time was a plus. I decided that unless a customer was adamant about the treatment they had booked, I would recommend an upgrade to everyone. I also made it a point to schedule the treatments for myself. That way I  could make my recommendations based upon personal experience.

Almost everyone accepted the upgrade. I discovered that most people just want what is best and the difference in cost doesn’t really matter to them. If you explain how they will benefit they are more than willing to defer to your expert judgement.

By up-selling my client from a basic $95 treatment to one that costs $150-$165 I was generating much more revenue. The additional commission from related retail products I sold was also making a difference in my earnings.

Buoyed by my success, I began cross-selling services in other departments to my clients as well.  After all, if I’m performing a hydrating body wrap, why not suggest that they care for their feet as well with a spa pedicure? If I felt shoulder or neck tightness during a facial I would recommend a massage. My clients would ask me to book  them with other technicians that I felt would be a good match for their personality. People enjoy having a their own “glam squad” and their return visits ensured everyone’s job security.

Interestingly, once cross-selling between therapists begins it becomes viral. It’s a feel good activity that promotes teamwork, greater client satisfaction and higher revenues for all. Therapists tend to be some of the most giving people in the world but perhaps taking the step to identify our financial WIFM, (what’s in it for me) would have benefits for all.