products

products

How Spa Product Differentiation Can Help You Beat The Competition

Tags: , , , , , , , , , , , , , , , , products
featured image

Enrique founded a spa/beauty product line created from plants and vegetables unique to a village in South America. For each product sold he gave back 15% of the profit to assist the village in building a school.  His distributor positioned the line in the spas of a very upscale hotel chain. Read More

A Nation of Consumers

Tags: , , , , , , , , , consulting, products
featured image

This past Christmas my husband and I spent a much anticipated holiday season with our family. We currently live in Bangkok and two years is wayyy too long to be separated from the people that you love.

As fate would have it, an opportunity to provide retail training in my hometown of Philadelphia came my way. Despite the cold weather (which I hate) I decided to stay on longer with my parents while my husband returned to Asia.

Like a lot of retired seniors my parents are active and opinionated. They love MSNBC, The View, CSI Miami and Judge Judy. As I huddle by the fireplace watching these shows with them, I am reminded and amazed at the plethora of commercials. They advertise everything from plaque psoriasis crème to buy-one-get-one-free non-stick cooking pans. The contrast of watching television in Thailand where marketing is at best lukewarm makes me more aware than ever that we are truly a nation of consumers and we love to buy.

We have a leg up compared to other countries because it is part of our culture. We are the nation that unapologetically spends 5.5 million on a 30 second Super Bowl ad.

In my mind we should be dominating retail in the spa, wellness and salon industry. We should be kicking butt big time.

As global markets compete for spa and wellness revenue it is important for the U.S. to recognize what we do well and build upon it. This is my focus for 2017.

Sometimes it takes a view from the outside to have a broader perspective.

Imagine Norm Bond Speaking at YOUR Next Event!

Tags: , , , , , , , , products
featured image

Looking for a great keynote speaker, presenter or panelist for your next event?
You’ve come to the right place.

 

NORM BOND is widely recognized as an international authority on marketing, sales, hospitality digital marketing, corporate diversity and multicultural issues. He authored the global eBook bestseller, Make Money Online with Holiday Marketing and Web Traffic Decoded, a highly popular eBook that is available on Amazon, Vook and other distributors. He currently resides in Bangkok, Thailand.

Called one of “The Most Powerful Influencers to Follow In Social Media“, he created NORMBOND & Associates as a strategic marketing and consulting firm.

A frequent media guest Bond has been interviewed and appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, Black Enterprise Magazine, The Philadelphia Inquirer, The Philadelphia Daily News, Inc. Magazine, The Michael Baisden Show and many other broadcast media.

His specific marketing experience includes broadcast media, print, radio, electronic communications and live events. He has conceptualized and produced corporate and promotional videos, customized DVD’s, and other digital media products.

Click HERE to read why Norm should speak at your next event.

Why Millennials Will Force Spas to Step Their Game Up

Tags: , , , , , , , , , , , , , , , , products
featured image

Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.

Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:

  • 65% of millennials like to compare prices across different sites before purchasing
  • 34% say going online is one of their favorite things to do in their free time
  • 51% agree that being able to customize an item makes them more likely to purchase

Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More

New Retail Spa Training Class Brings Sexy Back

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , products
featured image

Remember when retail spa training was sexy?

Neither do I.

It’s scary, expensive and time consuming- – not sexy.

What if it were friendly, affordable and convenient?

That’s sexy! That’s why today I’m thrilled to launch Increasing Your Retail Selling: An Online Training Class for Spa Managers“. Yes spa managers I’ve heard your call. Read More