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The Surprising Reason Introverts Are Better At Sales

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Still trying to justify retail training for your quiet spa therapists? Read this insightful article by Geoffrey James from INC magazine.   

The stereotype of a successful salesperson is an extrovert who sells anything to anybody. He (or, less commonly, she) charms customers so thoroughly that they sign on the dotted line before they know what hit them. Read More

The Shocking Truth about Wellness Retail Sales

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Excerpt from The Engaged Therapist: How Spas Can Increase Retail Sales Now and Forevermore

Currently, wellness facilities and concepts are growing both independent of and across the landscape of spa. Millions of dollars are being spent creating new spaces and programs to enhance mental, emotional, physical and spiritual well-being.

But when I peep behind the curtain, I see with few exceptions, that the gate-keepers and their outlook toward  therapist training hasn’t changed. See the chart below: Read More

How Spas Can Increase Retail Sales Now and Forevermore

Master Class, writing
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The spa and wellness industry is projected to generate $US 20 billion in revenue by the year 2020. Retail sales is one of its most important revenue centers. Yet despite booming growth overall, retail revenues have remained disappointingly low around the world.

Clearly, what the spa industry is doing is not working. Traditional therapist training is not the answer. Read More

Bryan K. Williams-Master of Platinum Service

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When Lynne McNees, ‎President at International SPA Association (ISPA) invited me to their  conference in 2013, I never imagined that four long years later I would be part of the ISPA2017 professional development session lineup.  Read More

Introverts: The Secret of Increasing Retail Sales at ISPA2017

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Despite the disproportionate number of introverts in the spa industry, most retail sales training is still presented from a traditional perspective geared toward outgoing personalities. Join me at ISPA2017 in Las Vegas on Wednesday, October 18, 2017  8 – 9 AM. Read More

Spas, Training and the Trump Effect

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I’ve been in the U.S. now for longer than I anticipated. What started as a three week trip from my home in Bangkok has morphed into a prolonged visit. While I now have an unlimited opportunity to watch cable networks like CNN and MSNBC I feel that I am caught in the throes of a weird addiction to political news. I begin my day craving information on what havoc has been visited on our world overnight. I check Twitter trends and Huff Post headlines for my fix on the latest global backlash caused by our current administration. Because truth be told drama has happened everyday since January 20.  I find myself headachy before the day really begins.

I know that I am not alone.

I exist in a constant self imposed state of low level anxiety.

I recently read an article that discussed how Susie Ellis, CEO of Global Wellness Institute spoke of Trump as the leading influence of wellness trends for 2017. http://www.cosmeticsdesign.com/Market-Trends/The-Trump-Effect-is-already-altering-the-personal-care-and-beauty-market

“As things get more uncertain wellness gets more important.”

I totally agree with her viewpoint.

Last week I visited my favorite massage therapist. Nothing fancy, she works at Hand & Stone and she is fabulous! The time spent in a quiet environment with her was exactly what I needed. She knew exactly what to do and recommend and I can’t begin to express how much I appreciated her. In this time of turmoil and stress and uncertainly, the spa and wellness industry should be a safe haven. It is crucially  important for our therapists to be totally on point. Excellence in customer service is a teachable skill that should never be taken for granted by management.

Enabling therapists to listen well, respond authentically and recommend knowledgeably is what proper training can do.

Let’s get on it now.  The world needs it.

 

Moontide Consulting is on Holiday until January

Master Class
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We are taking a much needed rest at Moontide Consulting and will be out of the office until January 11, 2017.

Please contact Linda at Linda@Moontideconsulting.com if you wish to invest in a staff training for 2017.

Happy Holidays.