“I just graduated from esthetician school. Do you think I have the skills to find a good job? What will my esthetician salary be? Should I become a medical esthetician?” Read More
October 2, 2017
It frustrates me when I hear massage therapists say that they don’t sell products at the spa. I think “but why should you have to ‘sell’ if you’ve really engaged your guest? Read More
September 26, 2017
When Lynne McNees, President at International SPA Association (ISPA) invited me to their conference in 2013, I never imagined that four long years later I would be part of the ISPA2017 professional development session lineup. Read More
September 17, 2017
Social media can be a blessing or curse for the spa and wellness industry. With the rapid economic growth of millennials and cross-culture globalization in music and entertainment, there’s no telling who might show up at the doors of your spa. Read More
September 15, 2017
August 27, 2017
August 14, 2017
This excerpt written by spa consultant Kamillya Hunter strikes at the heart of our profession. Her poignant article gives us all something to think about.
There is no other profession more personal than massage therapy. If you disagree, name one. I’ll wait. As massage therapists, we expect a fully conscious person to agree to remove their clothes and expose to us parts of themselves they may be ashamed of. Read More
August 10, 2017
Can you believe it’s almost the end of summer?
Back to school shopping, Labor Day cookouts and getting that last visit in to the beach are always big parts of our plans at this time of the year.
I’m excited because here in Bangkok, I’m preparing to speak at the annual ISPA2017conference in October. My topic is focused on introverts and retail selling. And then the thought hit me like a bolt of lightning. Read More
August 9, 2017
Despite the disproportionate number of introverts in the spa industry, most retail sales training is still presented from a traditional perspective geared toward outgoing personalities. Join me at ISPA2017 in Las Vegas on Wednesday, October 18, 2017 8 – 9 AM. Read More
August 8, 2017
When training spa therapists I’ll use story-telling to measure where they are with engagement, and recommendations for products and services. If you are a spa manager or director try presenting this case study to your staff. Read More