Why Some Spa Managers Will Reach Super-Stardom in 2018

Why Some Spa Managers Will Reach Super-Stardom in 2018

Final Report-What No Spa Consultant Will Ever Tell You

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It’s here! I just received my third and final post training retail  sales report and the results are not surprising.

If you’ve been following me you know that three weeks ago,  I wrote about training the hair stylists at a Five-Star property in Hong Kong.  I was absolutely thrilled at the opportunity because so many decision makers balk at the idea of budgeting for staff training.

In fact most of my conversations with spa managers center around  their justification of cost. “What will the return on investment be? Is it worth it?”  Read More

2nd Week Retail Results-What No Spa Consultant Will Ever Tell You

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We’re now in the second week of tracking the retail results. If you’ve been following me you know that three weeks ago,  I wrote about training the hair stylists at a Five-Star luxury hotel in Hong Kong. This was a new area of the beauty industry for me as my experience has always centered on spa. Read More

7 Amazing Ways to Build Long-Term Relationships With Your Customers

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Digital Marketing Specialist Norm Bond shares this article with great tips  for spas and salons during the holiday season.

If you’ve been in business a while, you’ve likely learned how difficult it can be to win a new customer.

The segment of your customer base who regularly buys from you could be the biggest asset your company has. By adjusting your marketing spend so that you target not only new customers but also nurture your existing audience, you could enjoy far greater profitability. Here are seven ways that you can ensure your company has a sizable share of long-term customers. Read More

Reflecting on ISPA 2017

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I had the honor of being selected to present at the ISPA 2017 conference on October 18 at Mandalay Bay Hotel in Las Vegas, Nevada. My topic was “Introverts: The Secret of Increasing Retail Sales”

I had attended ISPA in 2013 as a blogger but it was my first time as a presenter.  Read More