How to Spot a Spa Trend like a Kardashian

How to Spot a Spa Trend like a Kardashian

How to Spot a Spa Trend like a Kardashian

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Recently the Global Wellness Institute projected a 42% employment growth in the spa industry by 2018. I don’t know about you but I find this absolutely mind-blowing. They reported;

In 2013 the spa industry employed about 1.1 million spa therapists and 200,000 spa managers and directors. So it looks like it will need at least an additional 500,000 trained spa therapists and 80,000 experienced spa managers/directors (above those levels) by 2018.”-GWS Read More

Spa Industry Jobs to More than Double by 2018

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Education never goes to waste. This is particularly true if you are currently working in the spa industry. The Global Spa and Wellness Summit has released staggering information about the growth of employment in our industry.   Retail selling, customer engagement and social media training for therapists and management should be top agenda items to maximize revenue earnings.  Whether delivered online or in house, spa training is a critical need .

Spa Industry Jobs to More Than Double from 2007-2018: from 1.22 Million to 2.72 Million
Asia-Pacific will add most spa jobs, at 250,000, from 2013-2018
Sub-Saharan Africa will see highest job percentage growth at 215 percent in those five years

Want more information? Click the link to Beth McGroarty’s article>>>http://bit.ly/1Ih8RTn

Government Wants to Know Your Pain. Not Us ka.

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Living in Bangkok, there are no lack of places to get body treatments. After several late night writing marathons which resulted in hunched painful neck and shoulders, I finally decided to get a massage.

I opted on a spa located in a Five-Star hotel.  As part of an international luxury brand, it has a reputation for excellence so I felt safe with my choice. Read More

Spa Training Mistakes – One-Sided Sales Training

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It is really amazing how often training is conducted at spas without first seeking input from therapists on what they actually need.  For many spas, training is delivered  yearly (if that) without variation or assessment of the areas where the therapists fail to deliver.

Also training is often thought of as a  disruption so the attitude of “lets just get through it”  prevails. To get the best ROI, perform a needs analysis before investing time and money on training. 

 This article from enterpriseref.com speaks to this issue.  Read More

Master Class-Ted Gibson, Hair Rockstar

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With a nod to Oprah Winfrey, Moontide Consulting will regularly present an interview with a hospitality, spa, beauty or customer service professional whose dedication to excellence has propelled them to the top of their industry. We begin with hair stylist and entrepreneur, Ted Gibson.

Ted Gibson is a critical force in the beauty industry. As a master hairdresser who coifs the heads of Hollywood glamour girls from Anne Hathaway to Kerry Washington to Angelina Jolie he is in high demand.  Read More

What 7-11 Teaches Us About Spa Selling

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Anyone who is passionate about their work knows that it can be difficult to turn off sometimes. This is particularly true with customer service because good or bad, it’s always around us.

As a spa sales trainer I look everywhere for inspiration and the elusive key that will unlock the door to perfect service delivery.  It’s doesn’t matter if I’m having dinner at a sky bar restaurant or buying a bag of freshly sliced fruit from a street cart vendor. I always notice how they deliver their service.   Read More

Ten Favorite 90’s Movies Every Fashion Girl Should Watch

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robin 2Harper’s Bazaar just released their list of THE ’90S FILMS THAT EVERY FASHION GIRL SHOULD WATCH.

Now, I’ll admit that I’m not a “fashion person” per se, most of my free time is devoted to creating on-line training workshops for the spa industry. But as a beauty professional I’ve been influenced for my entire life by the cinema . Also because American cinema is not as readily available to me in Asia, I find that I now  appreciate it more. Read More

2 Tips for Choosing High-Impact Education

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It’s  been said that there is comfort in familiarity. Many of us eat the same lunch every day,  wear the same colors and go to the same hair stylist for years (who never updates our look).   At work, we’ll use the same service providers and vendors mostly because;
 1. They’ve been around forever and it’s too much of a hassle to change.
2. You know where everything is located on their website. After all they never update it except for price hikes.
3. They’re best friends with the CEO of your company.

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Linda Harding-Bond Interviewed by Bon Accord Creative

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If you read our blog or follow us on Facebook, you already know a lot about us. But we want to take some time to get to know all of you! Each week we will be featuring a different small business or entrepreneur. This week Bon Accord Creative is meeting Linda Harding-Bond from Moontide Consulting. Read More

What’s Your Retail Strategy for Mother’s Day?

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This weekend heralds in one of the largest spending holidays during the year, Mother’s Day. In the United States alone, 2.35 billion was spent on flowers. Spas generated a not too shabby 1.47 billion in revenue earnings. Read More