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Spas, Training and the Trump Effect

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I’ve been in the U.S. now for longer than I anticipated. What started as a three week trip from my home in Bangkok has morphed into a prolonged visit. While I now have an unlimited opportunity to watch cable networks like CNN and MSNBC I feel that I am caught in the throes of a weird addiction to political news. I begin my day craving information on what havoc has been visited on our world overnight. I check Twitter trends and Huff Post headlines for my fix on the latest global backlash caused by our current administration. Because truth be told drama has happened everyday since January 20.  I find myself headachy before the day really begins.

I know that I am not alone.

I exist in a constant self imposed state of low level anxiety.

I recently read an article that discussed how Susie Ellis, CEO of Global Wellness Institute spoke of Trump as the leading influence of wellness trends for 2017. http://www.cosmeticsdesign.com/Market-Trends/The-Trump-Effect-is-already-altering-the-personal-care-and-beauty-market

“As things get more uncertain wellness gets more important.”

I totally agree with her viewpoint.

Last week I visited my favorite massage therapist. Nothing fancy, she works at Hand & Stone and she is fabulous! The time spent in a quiet environment with her was exactly what I needed. She knew exactly what to do and recommend and I can’t begin to express how much I appreciated her. In this time of turmoil and stress and uncertainly, the spa and wellness industry should be a safe haven. It is crucially  important for our therapists to be totally on point. Excellence in customer service is a teachable skill that should never be taken for granted by management.

Enabling therapists to listen well, respond authentically and recommend knowledgeably is what proper training can do.

Let’s get on it now.  The world needs it.

 

A Nation of Consumers

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This past Christmas my husband and I spent a much anticipated holiday season with our family. We currently live in Bangkok and two years is wayyy too long to be separated from the people that you love.

As fate would have it, an opportunity to provide retail training in my hometown of Philadelphia came my way. Despite the cold weather (which I hate) I decided to stay on longer with my parents while my husband returned to Asia.

Like a lot of retired seniors my parents are active and opinionated. They love MSNBC, The View, CSI Miami and Judge Judy. As I huddle by the fireplace watching these shows with them, I am reminded and amazed at the plethora of commercials. They advertise everything from plaque psoriasis crème to buy-one-get-one-free non-stick cooking pans. The contrast of watching television in Thailand where marketing is at best lukewarm makes me more aware than ever that we are truly a nation of consumers and we love to buy.

We have a leg up compared to other countries because it is part of our culture. We are the nation that unapologetically spends 5.5 million on a 30 second Super Bowl ad.

In my mind we should be dominating retail in the spa, wellness and salon industry. We should be kicking butt big time.

As global markets compete for spa and wellness revenue it is important for the U.S. to recognize what we do well and build upon it. This is my focus for 2017.

Sometimes it takes a view from the outside to have a broader perspective.

Moontide Consulting is on Holiday until January

Master Class
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We are taking a much needed rest at Moontide Consulting and will be out of the office until January 11, 2017.

Please contact Linda at Linda@Moontideconsulting.com if you wish to invest in a staff training for 2017.

Happy Holidays.