Author Linda Harding-Bond

Author Linda Harding-Bond

Does Every Customer Deserves a Great Experience?

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Do you believe that every customer deserves a great experience? Your quiet, somewhat shy therapists are well skilled in treatments. They can perform a perfect massage or facial. They diligently attend product training and know the ingredients contained in your retail offerings. Read More

Seasonal Strategy Secrets of Savvy Spas

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With thousands of spas vying for the attention of consumers, many spa managers are always seeking out ways to gain a competitive advantage.  Using the holidays, seasons and special events to tie in existing treatments or create new ones is a smart way to keep customer and employee excitement, and revenue flowing through your operation. Read More

Introverts in Sales-Infographic

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Certain customer service industries where one on one interaction is the norm disproportionately attracts introverts. Included in these would be the salon, spa, beauty and wellness. Unfortunately, however, training around the skill set of selling has not been modified to the way introverts learn.

If it seems counter-intuitive to think that introverts make the best salespeople this info-graphic might make you think again.

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How Are Spas Gaining Their Competitive Edge?

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Update: This show previously aired. Watch the replay here>this week’s Blab

According to Sandler Research ;

“Globally, the market is quite fragmented and is characterized by the presence of both local and international players that offer innovative products and great service to meet customer requirements.

The vendors in this market are adopting strategies like branding and are also differentiating their services from others to gain a competitive edge over their peers. Competition is expected to intensify during the forecast period.”
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Spas Can Learn From Cosmetic Outlets!

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Last week we received quite a bit of response from our Blab “How Cosmetic Outlets Slay Spas”. Everyone wasn’t happy and they let us know so. Many  felt as though dirty spa laundry shouldn’t be aired in public.

We never saw it coming. I must admit that it gave us pause.

But then we received an e-mail from the co-owner of one of the largest membership spa clubs in the U.S. who wanted to know more. Read More