Author Linda Harding-Bond

Author Linda Harding-Bond

Esthetician Shortage Stunts Spa Industry Growth

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In last week’s Globe and Mail, writer Jessica Leeder wrote a fascinating piece on the esthetician shortage. Despite reports that the wellness sector is growing in leaps and bounds, Jessica reports that spas are struggling to fill their employee ranks with qualified skin care professionals. Read More

NOUS EXISTONS! We Exist!

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It’s always good to be an inspiration to colleagues. Particularly when it’s Julie Lombe, National Trainer for Sothy’s. 

Julie reminds us that ethnic skin care education is a global issue and still rife with  opportunities for improvement:

La frontière entre marques cosmétiques généralistes et ethniques s’estompe progressivement.  Qu’elles soient de parfumerie (Lancôme) ou de grande distribution (L’Oréal, Dove, She Moisture), les marques de maquillage, de soin ou de soin capillaire tendent à se globaliser et à s’adresser à une clientèle multiculturelle.

On ne peut pas du tout en dire autant pour les marques professionnelles !  Les causes de cette invisibilité ethnique sont à chercher auprès de tous les acteurs de l’industrie : monde éducatif, marques, spas et instituts … et clients.  Un article inspiré par les réflexions de Linda Harding Bond.  

To read the full article click this link>>>https://www.linkedin.com/pulse/nous-existons-linvisible-client%C3%A8le-multiculturelle-des-julie-lombe

How Spas Skyrocket from Bronze to Gold

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Day Spa Association cited an interesting statistic in their latest Snapshot Report;

Spas that generated 20% or higher in retail could potentially improved their sales by as much as 14%.

This is not surprising as success tends to breed more success. But if you’re in that lower 20% group and desperately want to make a giant leap into the elite 30% plus club,  how do you make it happen? Read More